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Copy of Professional Communication

Oral Presentation
by

Shaun Kee

on 8 October 2012

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Transcript of Copy of Professional Communication

similarities being aware that cultural differences and similarities exist and have an effect on values and behavior


Stafford, Bowman, Eking, Hanna & Lopoes-DeFede (1997) Components Importance of culture Diversity Willingness to learn Abercrombie & Fitch Picture Definition “Culture is the collective programming of the human minds that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values.”
-- Geert Hofstede Power distance Collectivism vs Individualism Masculinity vs Femininity (assertiveness vs modesty) Uncertainty avoidance Long-term
vs
Short-term orientation Does not fit well into our Asian context ASAS suspended the ad for breaching code of decency In what way does A&F advertisement fail to consider cultural differences? Non-homogenous What is Intercultural Sensitivity? April 2011 September 2011 Newspapers Forum Radio shows Simpler Terms Ability to: Recognize Interpret React correctly 31st August ASAS: Suspension of advertisement MDA Culture
Dimensions 5 Individuals/families network in forms of:
in-groups / out-groups vs Singapore family group America family Individualistic SG: 39th USA: 1st Responses YOUTHS PARENTS in a nutshell MDA helped in enforcing the law society Individualistic culture: Workplace value individual recognition self sufficiency Collective culture: Social aspect aware of
distinction of own Asian values > appreciating &
accepting individual difference mistakes A&F cannot fulfill
social obligation failed to create
healthy image self-interest underestimated society's
influence on government self-regulation effort
recognise importance in freedom collective voice from public fail to consider Singaporeans are conservative Intercultural sensitive = develop intercultural competency Development Model of Intercultural Sensitivity assess report guide avoid culture differences denying exsistence
beware of it
minimizing importance seek culture differences accepting importance
adapting perspective in other culture's viewpoint
integrating other culture into own identity cultural difference cultural difference negative negative negative negative negative negative negative negative negative evaluations mitigate Harvard: Beatrice: Fang Ming: Shaun: being aware that cultural differences and similarities exist and have an effect on values and behavior


Stafford, Bowman, Eking, Hanna & Lopoes-DeFede (1997) Singapore culture: collective effort & decision
more conservative Singaporeans: caught in between Asian values and conservative thinking Western culture and liberal thinking A&F: carefree approach focused on individualistic culture Singapore culture: collectivist culture v.s. Singapore culture:
Defense of Difference stage
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