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Higher Education Interrupted

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Alan Stevenson

on 6 November 2013

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Transcript of Higher Education Interrupted

"students now
post queries on Facebook or the Student Room
about open days or where to find their timetables, rather than simply contact the university directly"
"we are trying to strike up a two-way dialogue with students and they are
taking the conversation away from us
and having it with other people,"
How we make ourselves part of that conversation
again is quite a challenge."
Our approach to higher education is outdated...
Sir Ken Robinson
Technology is enabling...
The netgeneration learn differently
Learning Anywhere
Learning in any format
Source: Knewton http://www.readwriteweb.com/archives/the_state_of_digital_education_infographic.php
Source: Knewton http://www.readwriteweb.com/archives/the_state_of_digital_education_infographic.php
Source: http://mashable.com/2011/08/10/students-technology-infographic
There is an opportunity to rethink the future classroom
Source: Knewton http://www.readwriteweb.com/archives/the_state_of_digital_education_infographic.php
Should this concern us?
Education for anyone
Course materials are free
On a personal level
School Pride
Virtual Tours
Or keep in touch, more effectively
Or just to keep up to date
It also presents challenges as Helen Pennack, head of marketing communications at the University of Leicester has found:
Involving some of the world's best minds
There is an opportunity to engage and energise Students, Alumni and Staff using Social Media
Don Tapscott
There are Pedagogical and Marketing challenges for Universities.
But don't just take our word for it...
Anya Kamenetz
Salman Khan
Social Media will be used at Key Moments of Truth...
Thank You

Social Media Planning Pays

Energise 2-0

Or share the things of interest
Full transcript