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Digital Marketing Top 10

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by

Shai Vure

on 11 September 2014

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Transcript of Digital Marketing Top 10

10. Linked In
The Barking Dogs
9. I Google You
Lady Rizo
8. Pictures of People Taking
Pictures - Jack Johnson
7. I Heart YouTube
The Lancashire Hotpots
6. I Found You On Facebook
Stephane Pompougnac
Targeting
Location
Age
Gender
Qualifications
Interests
Television
Retargeting
Email Lists
Website Visits
Lookalikes
Calls to Action
How Much?
Lists - ££
Regional - £££
National - ££££
We spent x and delivered you y
5. First One On The Blog
Farewell
#mychesterstory
4. Talk Talk
Talk Talk
6 Months (Jan-July 2014)
Conversations (Topics that we monitor):
17,055 (94 per day)

Engagements (Mentions, Posts, Comments etc):
6,554 (36 per day)

3. Havoc In The Forum
This Town Needs Guns
Institution / Threads
Durham University - 5967
University of Manchester - 5950
University of Leeds - 4708
University of Sheffield - 4281
Lancaster University - 3420
University of York - 3162
Sheffield Hallam - 2826
Manchester Metropolitan University- 2481
University of Liverpool- 2376
Leeds Metropolitan University - 1964
UCLan - 1683
University of Newcastle - 1655
> University of Chester - 1549
University of Hull - 1521
Northumbria University - 1502
Liverpool John Moores University - 1489
University of Huddersfield - 1104
University of Salford - 919
Liverpool Hope University - 875
University of Bradford - 406
Edge Hill University - 392
Teesside University - 333
University of Sunderland - 315
University of Cumbria - 230
York St John University - 226
Leeds Trinity University - 95
University of Bolton - 80
Bradford College - 13
Leeds College of Art - 0

282,121 views of threads
that we have contributed to
2. Email
Pet Shop Boys
Biggest individual send
12,708 (Stage 2 Launch)
Smallest individual send
1 (Maths Applicant Day
attendee - 22nd Jan)
Open/Click Rates (2014 Apps)
55% / 10%

22% / 3%
(Mailchimp Industry Averages)
2014 Applicants - 80%
2015 Prospects - 82%
Emails on Mobile
Cost of Applicant Day Emails
£85
2,349
63%
1,408
37%
Direct Marketing Association
Average ROI = £25 for every
£1 spent on email
Applicant Day ROI
£85 spent on email (plus my time)
3,757 bookings
67% attendance rate
2,500 (approx) attendees (62%/1,550 by email?)
43% Conversion Rate
Professor Sir Steve Smith, the vice-chancellor of Exeter University, said most students no longer checked their emails regularly and were choosing to tweet for help rather than wait for a response in their inbox.

“There is no point in emailing students any more," he told The Times. "They get in touch with us by social media, especially Twitter, and we’ve had to employ people to reply that way.
1. Personal Revolution
Ziggy Marley
Name
Address
Devices
Interests
Social Networks
Conversations
Websites Visited
Courses
Predicted Grades
Sports
Shopping Habits
Volunteering
Work
Study
Finance
Religion?
Happy?
Self-Segmentation
Shai Vure
s.vure@chester.ac.uk

@shaivure

about.me/shaivure
Thank You
666(!) Firm applicants as a result of email.
Worth?
tinyurl.com/spot-top10
tinyurl.com/rdio-top10
Top of the Blogs
Digital Marketing Top 10
Now c. 11,000
Now 55
July
Full transcript