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PARAGUAY

Final Project: Strategic Brand Management
by

Nuria Masso

on 8 May 2015

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Transcript of PARAGUAY

CUSTOMER RESPONSIBILITY MARKETING
Loyalty
Reward
WOM
PARAGUAY
The heart of South America
COUNTRY NEEDS
TIMELY AND TIMELESS ASPECTS
THE SOLUTION
TARGET AUDIENCE
Technology
Education
Health
Political
Industry
Agriculture
Future & lost
high school students
POSITIONING
MARKETING PLAN
BRAND EXTENSIONS
+
Job Placement
Internships
"The free educational alternative for anyone, anywhere"
Where are we?
MARKETING PLAN
Where we want to be?
MARKETING PLAN

("I speak Khan", in Spanish)
Partnership
The message
How do we get there?
BRAND AWARENESS
I KNOW,
UNDERSTAND
,
and USE
Khan Academy
Promotion
Workshops
National Soccer Stadium
+
Reliable
Career Counseling
Parents & Teachers
Lack of interest
MONEY PROBLEMS
Housework, pregnancy, childcare
Others
Work
Access problems
Timely
Timeless
Education implies development!
GEOGRAPHIC EXPANSION
Domestic Expansion
Test Market
Competition
Full transcript