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Herman Miller Inc.: An Ongoing Case of Reinvention and Rene
Transcript of Herman Miller Inc.: An Ongoing Case of Reinvention and Rene
An Ongoing Case of
Reinvention and Renewal
Key Success Factors
Certified Pre-Owned HM
1905 - 1949
1950 - 1979
Porters 5 Forces
Bargaining Power of Suppliers
Bargaining Power of Customers
Large volume purchases by small to large business's
Substitutes are readily available
Affluent customer base
Threat of Substitute products
Other company's such as Haworth, Steelcase, HNI corp. offer similar substitutable products.
Threat of new entrants
Well established respected brand
Operating for over 100 years
Mass production capabilities eliminate competition
Competitive Rivalry within the industry
Competitive Industry: Hawthorne, Steelcase, HNI Corp.
Businesses now operating mobile or from home
Cost of Raw Materials
because although raw materials are finite in global perspective, there are still ample alternatives at this point in time.
Plastics, wood, stone, synthetic composites
People are important , not furniture
8% is owned by employees