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Chloé Wasiman

on 20 April 2010

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Transcript of OVT1

Onderzoek in de Vrijetijdssector kern visie online marketing internetgebruik Nederlanders:
86% van huishoudens beschikt over internet
leeftijdscategorie 13-24 jaar; internetpenetratie 100% + 11 uur p.w
75% is lid van een social network
gebruikers 15-45 jaar lid van social network MIDDELEN zoekmachine marketing webvertising microsites e-mail marketing affiliate marketing social media marketing viral marketing mobile marketing online video marketing online marketing DIGITALISERING Hyves voor IkEA Welke instrumenten van de trend digitalisering kunnen, binnen de richtlijnen van IKEA, ingezet worden? webvertising
e-mail marketing
social media marketing
viral marketing
online video marketing
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