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5-Second Advocacy with Visual Images (2018)
Transcript of 5-Second Advocacy with Visual Images (2018)
Basics & Tips
Google Image Search +
Usage Rights Tool
Flickr Creative Commons
The Noun Project
make our own
Text Overlay or GIF
@FemiOke formerly @Upworthy
What do you already know about visual communications?
What would you like to know or to be able to do?
via Beth @Kanter (nonprofit tech guru):
You need the ability to do several things with an image
Combining Images: Before/after pics
Adjusting Contrast and Tone
Creating Various File Types: GIFs, JPGs or PNGs.
Store and archive for later use*
Which have you tried?
Which could you try?
Who has these skills or
can learn these skills in
What would the work flow look like?
Samantha Sais for
The New York Times
Obvious stock photographs
Poor quality images of any kind, ie. pixelated, etc
Bigger than life-size images of faces
1. Images with story appeal
2. Images which demonstrate
Web Reading Eye-Tracking Study by Nielson & Norman = "F" Reading Pattern
Tor Nørretranders “Bandwidth of our Senses”
Active Awareness =
0.7% of total bandwidth
of our sensory input
Graphic Design Commissions:
Windows Live Photo Gallery
Make a Meme+
Cell phone: 8 mb/s
Sharing GIFs slightly different on Social Media platforms:
Facebook: Use link to GIF (i.e. on Giphy) or Facebook generated GIFs
Twitter: Upload GIF file or use Twitter generated GIFs or Giphy share button
Instagram: No GIFs, use video
If image is from partner's campaign or other promotion
(implied dissemination desired).
Or if you ask permission to use.
Always pay and credit artists!
(Helpful but a little complicated)
Find & share existing GIFs
Host or make new GIFs
Create new GIFs
(Organizing for media to take photos)
When taking photos, remember:
Checklist for Live Streaming
Events via Social Media
Short for "Graphics Interchange Format"
therefore hard G (not J)
Extra: Live Streaming
Which of these tools have you used or heard about?
(I'm not a fan of all caps.)