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5-Second Advocacy with Visual Images (2018)

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by

Will Coley

on 14 June 2018

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Transcript of 5-Second Advocacy with Visual Images (2018)

5-Second Advocacy with Visual Images
Visual Images
Approaches
Basics & Tips
Rule of
Thirds

Free Tools
Image Sources:
Google Image Search +
Usage Rights Tool
Flickr Creative Commons
Pixabay
The Noun Project
Exercise
Collaboratively
make our own
Text Overlay or GIF
@Favianna @CultureStrike
@FemiOke formerly @Upworthy
@AxelwCaballero @MyCuentame
What do you already know about visual communications?
What would you like to know or to be able to do?

via Beth @Kanter (nonprofit tech guru):
You need the ability to do several things with an image
Cropping
Adding Text
Combining Images: Before/after pics
Adjusting Contrast and Tone
Resizing Images
Creating Various File Types: GIFs, JPGs or PNGs.
Store and archive for later use*
Infographics
Text Overlays
Photo-ops
Which have you tried?
Which could you try?
Who has these skills or
can learn these skills in
your organization?
What would the work flow look like?
Samantha Sais for
The New York Times
Obvious stock photographs
Poor quality images of any kind, ie. pixelated, etc
Crowd shots
Bigger than life-size images of faces
Historical subjects
1. Images with story appeal
2. Images which demonstrate
Web Reading Eye-Tracking Study by Nielson & Norman = "F" Reading Pattern
Tor Nørretranders “Bandwidth of our Senses”
Active Awareness =
0.7% of total bandwidth
of our sensory input
will@aquifermedia.com
@willcoley
bit.ly/5second-images
Graphic Design
Graphic Design Commissions:
Taproot Foundation
CultureStrike
JustSeeds
Making Gifs
Editing:
Mac iPhoto
PC Paint
Canva
Windows Live Photo Gallery
Aviary
PicMonkey
Pixlr
Make a Meme+
Source: @KISSmetrics
Source: @KISSmetrics
Calculator
Cell phone: 8 mb/s
GIFs
Thumbnail Images
Sharing GIFs slightly different on Social Media platforms:
Facebook: Use link to GIF (i.e. on Giphy) or Facebook generated GIFs
Twitter: Upload GIF file or use Twitter generated GIFs or Giphy share button
Instagram: No GIFs, use video
* Exception:
If image is from partner's campaign or other promotion
(implied dissemination desired).
Or if you ask permission to use.
Remember:
Always pay and credit artists!
(Helpful but a little complicated)
Easier:
Find & share existing GIFs
Host or make new GIFs

Create new GIFs
OR
Link
Video
file
(Organizing for media to take photos)
Future-oriented Weekly
Action Alert
When taking photos, remember:
http://bit.ly/fblive-checklist
Checklist for Live Streaming
Events via Social Media
Short for "Graphics Interchange Format"
therefore hard G (not J)
uicktime
Extra: Live Streaming
Which of these tools have you used or heard about?
(I'm not a fan of all caps.)
Full transcript