Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Product Life Cycle of Oreo Cookies

No description
by

Zina Uzor

on 30 December 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Product Life Cycle of Oreo Cookies

Stages of The Oreo
Marketing mix of oreos
Product Life Cycle
Competition and COmpetitors
REPOSITIONING

Product Life Cycle of Oreo Cookies
BY: Zina Uzor

Growth Stage
Product
Introduction Stages

Oreos came out in 1912

A box was just $3.97

It started selling in grocery stores so people can get familiar with it

Not a lot of competition since it's a new prduct
Since it was on the market for awhile a little competition is starting

If product has good sales then prices will increase

People are now use to to seeing the product since seen a lot in grocery stores

They have a target market (ex. children and young adults
Maturity Stage
OREOS

Been around since 1912

cookie sandwhich (black white black)

Targent Market : Children to young adults

Very common in many countries
PRICE
Ex: In Canada a box of Oreos cost $3.47


Oreos is a competive company, they price things to match their competitors


But considering Oreos is a biscuit, if you compared Oreos with other companies suchs as Kellogs, Oreos are expensive.
Oreos became very known on social media such as Twitter, Instagram, Facebook, etc.

Oreos did a contest on Instagram that helped increase the fan base for the product

Oreos does try to make their advertising fun and able to remember
Place
Oreos are sold in common grocery stores (such as Walmart,)

Oreos are seen in grocery stores because it have has a higher chance of getting brought than other biscuit or cookie products.

You can find them in convenience stores


PROMOTION
IMAGE REPOSITIONING
1912

2015 (now)
Product
: OREOS
TARGET MARKET
: children to young adults
PRODUCT REPOSITIONINg
1912 (only one choice)
2015 (More choices)
Intangible REPOSITIONING
This was only for meant for children to young adults
Now it this target for everyone of any age!!!
TANGIBLE REPOSITIONING
OREO THINS : NOW THE TARGET MARKET IS USED FOR EVERYONE. IT'S LIKE THE MINI VERSION OF THE REGULAR OREO. BUT THIS IS MUCH BETTER BECAUSE ITS STILL SWEET BUT ALSO MORE HEALTHY AND BONUS, IT COMES WITH MORE COOKIES.
Competiotn will increase because now other cookie product are losing their customer because of oreos

But the sales and profit declines

Finding new ideas to make the Product better

Change the style of the cookie or package
DEcline Stage
Oreo raise there price so high that customers noticed, so they have no choice but to buy the competitor's product of oreos cookie

TO get back their customers they must reduce the price to their competitor price

BUT aslo when they decrease the price, new customers will come because of the new additions added to Oreos

MOre ads will be created

Full transcript