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Happy Hour Business Plan

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by

Ariel Acosta

on 27 November 2015

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Transcript of Happy Hour Business Plan

COMPANY INFORMATION
While searching for places to have a good time without
breaking the bank
, our founder started a research project to find happy hours with the best prices in Puerto Rico. Once he compiled enough data to fill up several pages, he realized there was no guide or printed material showing all that precious intel. Here, Happy Hour Magazine was born.
BUSINESS DESCRIPTION
PRODUCTS AND SERVICES
Happy Hour Magazine
- Print and digital magazine
Objective
ALTERNATIVES
SUCCESS FACTORS
Product - The only hangout network in Puerto Rico.
Staff - Young professionals. Vast experience. Hunger for success.
Locate Us - Festivals, concerts, taxis and establishments.
Marketing - Our products promote each other.

Competitive
Advantages
Happy Hour Magazine is positioned to beat its competitors for the following reasons:

Product
Staff
Distribution
Clients
Marketing
Achievements to this moment

GOALS
Phase 1- Expected completion date: 2016
Phase 2 - Expected completion date: 2017
Phase 3 - Expected completion date: 2018
Why invest in Happy Hour Network?
There are magazine of:

• Fashion
• Cars
• Sports

• We are the first and only party network in Puerto Rico.

• There's always a party in Puerto Rico because there's always something to celebrate. Nevertheless, there's no media network covering these events.

• Regardless of how good or bad the economy is, people won't stop celebrating and having a good time.
AUTHORITY
FINANCING NEEDS / FUNDS USE
To execute our business plan successfully,
we require $500,000 for financing.

The funds will be used for:
• Recruiting staff
• Product Development
• Marketing
• Overhead
• Equipment Acquisition and other Materials
Communication media
Tourist and
Young professionals
Night life, drinks, events
and restaurants
Printed and
digital magazine
Website
Social networks
Mobile application
TV show
Music Entertainment
Services
Happy Hour App
- Mobile application for the Apple and Android platforms.
Happy Hour TV
- A TV show with interesting sections of the magazine taken to the silver screen.
Happy Hour Band
- Cover Rock Band in Spanish and English.
Happy Hour Magazine
Happy Hour App
Happy Hour TV
Happy Hour Band
WHAT ARE WE DOING TONIGHT?
The Best:
Restaurants
Pubs
Lounges
Parties
Holidays
Launch the app and website
Media Tour
To gain a combined 50k followers within Facebook, Instagram and Happy Hour App
Launch 1st Happy Hour Beer Pong tour
Finish out with the Happy Hour Fest grand event
Relaunch of Happy Hour Magazine
Increase frequency: monthly.
Language: Bilingual
Distribution throughout hotels, guest houses and airport.
Launch 1st Happy Hour Bikini Contest
Launch Happy Hour TV
Integrate the webstore with the website and app

Coupons
Cover international events
Models Calendar
Radio Segment
Start distributing in New York, Florida, Chicago and California
Designated Driver (Social Responsability)

WHY INVEST IN HAPPY HOUR NETWORK?
Music, Videos, Reality Shows


Geography, Science, Nature


Nightlife, Clubs, Party, Events, Tourism
• Gossip
• Health
• Others
GOALS
GOALS
RETURN OF INVESTMENT
We are offering a 20% stake of our company.

Based on our projections, we estimate an ROI of 4 to 5 years.

This projection only considers the profits from Puerto Rican Market.
QUICK FACTS
Facebook and Instagram both started with $500,000 worth of fundings. Facebook gave a 10.2% equity and Instagram a 15.6%.
It took 2 years for Instagram to get revenues. 8 years for Facebook.
As of today, 1% of Facebook is worth $85 millions.
A Full page ad in the GQ Magazine cost $185,000.
Trip Advisor is a 3 billion dollar company and is based only in SEO and traffic.
Javier Soltero (Puertorican) sold his app to Microsoft at $200 million dollars in December 2014.
Full transcript