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What is WordPress?
Transcript of What is WordPress?
Actions / Filters
Custom Post Types Sustainable Corporate Support
Open Source License
Standard Web Platform
(php / mysql) What kind of business can you build around it? WordPress Weekly
Commercialization Series http://www.wptavern.com/wordpress-weekly WordPress
Ecosystem Simple Installation
Functionality That is not just building a site on WordPress.... A great place to start... Plugins Themes Customize & Consult SAAS Web Agencies Freelancers Design Converters Low barriers to entry
Highly saturated market
Resource scalability challenges Freelancers Sometimes people want to use something that they know has support behind it, and don't mind paying for that. Contrary to popular belief, GPL doesn't say that everything must be zero-cost, just that when you receive the software or theme that it not restrict your freedoms in how you use it. http://wordpress.org/extend/themes/commercial/ Design Once / Sell To Many
Minimal recurring customer potential
Established competitive landscape Drag-n-drop form design
Conditional field logic
Field types, validation
Dynamic population Features Pricing Payment gateways
Product management Features Pricing Tiered Pricing / Feature Structure
$39 - Single Site
$99 - Multi Site
$199 - Developer
Annual Support Tiered Pricing / Feature Structure
$55 - Single Site
$299 - Developer
$25 / Gateway Add-On Plugin Potential What is the unserved niche?
Is it a problem that needs to be solved?
Potential for adoption into core WP?
Can you setup a scalable support model?
Price competitive to non-WP competitors
Affiliate sales strategy can be successful
Leverage the lessons learned (and code) from early movers in the marketspace Research by technology industry analyst Gartner found that over 95 per cent of IT services users will keep their investment in SaaS constant or increase funding in the coming years. Most common use for SaaS applications email
sales force automation
expense management ? Premium WordPress hosting service
Preconfigured with plugins and themes
Easy like .com with the freedom of .org
$15 / month
Powerups cost extra
No scalable support model (yet) Single Demographic: Student Newspapers
Top of the line managed hosting at affordable rates
Passionate and technologically capable community of student technologists, hackers and innovators who are fueled by amazing, collaborative resources and who have easy access to support when they need it. Business Consumer Customizable Controlled WP.org WP.com woothemes.com studiopress.com A For Regional Events!