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Competitive Advantage &
Transcript of Competitive Advantage &
Sources of Competitive Advantage
What it is
Ability to generate greater sales or margins and/or retain more customers than its competition
Competitors can not imitate
Competitors need lots of time to adjust themselves to reach the same level as our capabilities
deliver the same benefits as competitors but at a lower cost
reducing production cost
use material that cost lower
deliver benefits that exceed those of competing products
research and development
5. Economic factors (different regions)
low start up overhead and labor cost
6. Superior database management and data processing capabilities
capacity to process data speedily
7. Strong marketing strategy
8. Excellent management team and operations
10. Speed and Time
Common functions of BI technology:
Online analytical processing
Business performance management
Predictive & Prescriptive analytics
often lead the market with innovation
2. Brand Popularity
uses its brand name as leverage to break into new markets in completely new territories.
3. Superior product or customer support
has the capacity to quickly respond to customers need
4. Low cost or high volume production
high volume sales with low profit margin
Not the leader in new product development.
Nor a Customer Intimacy company
Not excellent in Operational Efficiency
System lock-In strategy
partnering with the hardware and application companies who all must stay Windows-compatible
"Why do your customers choose your company over every other competitor in the market?"
A Model of Competitive Advantage
Customer Collected Data
A Model of Competitive Advantage
for Immigrate Smart
Knowledge of visualization
Advanced analytical capabilities
Competitive Advantage & Analytics
Companies who believe they’re seeing a competitive advantage from analytics:
37% (2010) --> 58% (2011) --> 67% (2012) --> 66% (2013)
“Analytics created significant competitive advantage in the beginning. Over time, however, competitors build the same capabilities and the advantage erodes.”
, chief analytics officer at Bank of America.
How to Sustain Competitive Advantage
1. Become a data provider as well as a data user.
compile and sell data, instead of just consuming it
2. Nurture an analytics culture.
more advanced data management processes
part of business strategy
3. Ask the hard questions.
how to build analytics programs that will continually innovate
data as a core asset
let analytics help change the way the business is done
What is your strategy?
"We have better technology"
Awarded as the best OS.
Not fully compatible with commonly used software.
Most software is developed specifically for Microsoft.
Digital Research was effectively “locked out” by Microsoft.