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Transcript of Consumer's journey
Today's Omni-Channel world
Knowing the consumer like you know your brand
3.36 million shares
YouTube viral ad
Social personalised videos
360 campaign - Baby & Me
Social Media -
iOs and Android app
avoid a hard sell
implicit sales message
identify media channels
UP-TO-DATE WITH TECHNOLOGY
Experiential - Real Beauty Sketches
online viral video
blog with real testimonials
social media support
Innovation - BMW virtual test drive
4.24 million shares
social media support and promotion
Bad copy of a great campaign
Bad joke affecting the brand's perception
Pepsi MAX voodoo Facebook campaign
Zero emissions - digital films
Domino Pizza delivery