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Consumer's journey

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by

Erika Santonastaso

on 5 January 2014

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Transcript of Consumer's journey

1.6 million shares
Today's Omni-Channel world
C NTENT
Favourite Brands
context
Relevance
Knowing the consumer like you know your brand
3.36 million shares
Banned
TV commercial
YouTube viral ad
Social personalised videos
360 campaign - Baby & Me
Social Media -
The Pony
TV commercial
Digital film
Facebook app
iOs and Android app
lifestyle
consistency
avoid a hard sell
funny
emotions
scary
dangerous
Sad
ENGAGING
formats
influence consumers
implicit sales message
CONSUMER'S ATTENTION
identify media channels
controlled process
consumer insights
strategic planning
UP-TO-DATE WITH TECHNOLOGY
Experiential - Real Beauty Sketches
online viral video
blog with real testimonials
social media support
Innovation - BMW virtual test drive
4.24 million shares
iOS app
Digital film
social media support and promotion
Bad copy of a great campaign
Bad joke affecting the brand's perception
Pepsi MAX voodoo Facebook campaign
Zero emissions - digital films
Domino Pizza delivery
Full transcript