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AAD 630, Unit 4: Retail and the Arts

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UK Arts Administration

on 25 October 2018

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Transcript of AAD 630, Unit 4: Retail and the Arts

Retail and the Arts
Unit 4:
1. The Guest Experience
EMOTION
2. The Emotional Connection
3. Retail Trends
4. The Face of the Organization
http://www.consumerpsychologist.com/
READ: Consumer Behavior: The Psychology of Marketing
READ: 50 Marketing Ideas for Retailers
http://retail.about.com/od/marketingsalespromotion/a/marketing_ideas.htm
READ: New Retail Strategies: Offering a Better Fit for Today’s Careful Consumers
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2837
http://www.wickedthemusical.com/
Guest
EXPERIENCE
Needed
Not
"Needed"
Audience's
BEHAVIORS
EXPERIENCES
HABITS
CONSUMER
major retailer
attempts emotional connection
falls flat
Did that cause them to buy the product?
the "face"
act/buy/subscribe
&
recognize the "face"
Full transcript