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CC Final

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by

Fran Matera

on 30 September 2014

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Transcript of CC Final

55%
#DGMGoals

To position Discover Global Markets (DGM)
as the go-to forums for international commerce business tactics.
May
June
August
July
April

March

October
December
September
November
#DGMMpls
Primary Research
May 1-2, 2014
October 2014
San Antonio
June 2-4
Los Angeles
September 9-10
Detroit
New York City
Minneapolis
November 2014
Atlanta
November 2014
Organization Breakdown
Objective: Improve U.S. Commercial Service employees' social media skills by May 2014
Website
Video Tutorials
On U.S. Commercial Service Intranet
#DGMNewYorkCity
Event Recaps

Trade Associations
#DGMSanAntonio
Timeline
#DGMLosAngeles
#DGMDetroit
#DGMNewYorkCity
Secondary Research
#DGM

Social Media Marketing
Social Media Sponsorships
Secondary Research
Social Media Training
Social Media Training Research
#DGMSanAntonio
#DGMForums
#DGMDetroit
#DGMCharlotte
#DGMAtlanta
Objectives:
Charlotte
Oct. 29-31
Oct. 29- 31

June 3 - 4
Sept. 9 - 10
May 1 - 2
Twitter
Social Media Sites
Social Media Metrics
Social Media How-To Guides
10 +
Awareness
Engagement
Sustainable Brand
Target Audience
How to: Set up a Twitter account

Followers
514
708
38% Increase!
3,200 businesses
U.S. offices
Campaigns
Oct. 7 - 8
Nov. 5 - 6
Nov. 17 - 18
1,400+
international offices
128
Trade Professionals
1O9
Future Recommendations
360 attendees!
91%
62%
85%
50%
1. To reinforce and further build the Ford brand
2. To achieve a good connection between Ford and its potential customers

92%
Full transcript