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Seeing is Believing--Introduction to Visual Literacy

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by

Meghan Chandler

on 27 August 2015

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Transcript of Seeing is Believing--Introduction to Visual Literacy

Seeing is Believing
What is visual literacy?
Visual literacy is the ability to interpret, use, appreciate, and create images in ways that advance thinking, decision making, communication,
and learning.
It is understanding that images don’t mirror reality; rather, they offer an interpretation of reality.
There's more to seeing than meets the eye. . .
Seeing is defined as perceiving with the eyes.

When you perceive, you become aware, you know, you identify. In short, you use your BRAIN!
Is there a difference between words and images?
Is this
BABY
The same as this?
What about this
HITTING
Did you imagine something different?
"The task I am trying to achieve is make you see."
Who else might be trying to “make you see”?
Filmmaker D.W. Griffith, who is considered by some to be the father of modern filmmaking, once said this.
You May be Wondering, “What’s the Big Deal? I Know How to See!”
Just as written texts are governed by principles (GRAMMAR!) so are visual texts.
In order to recognize, analyze, and create effective visual communication, you must speak the language; you must understand the following visual vocabulary.
Element
One part of a whole

Items such as words or images which make up a text
Contrast
The difference between elements that causes one element to stand out from another
Purpose
A text’s mission
What the text attempts to accomplish
Audience
The person or persons reading a text
The intended viewers of a text
Framing
The use of graphic elements to surround and draw attention to another element
Alignment
The way elements line up
Three types: center, right, left
Emphasis
The stress placed on certain elements such that the audience reads these elements as more significant or important
Color
Full transcript