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Biscuit Industry of Sri Lanka

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by

vijai shanker

on 6 August 2015

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Transcript of Biscuit Industry of Sri Lanka

Company SWOT Analysis
Company
Former market leader was Maliban
Production in the range of 13,000 tons
Company growth rate 8%
Primary suppliers: Prima Agro Foods and Serendib Floor

Micro Environment factors
Competitors
Suppliers
Marketing Intermediaries
Financiers
Biscuit Industry of Sri Lanka
Sri Lanka has one of Asia’s highest per capital consumption of confectionery items which is close to 4kg per person.
Annual production was in the region of 60,000 tons( CAN, 2006) roughly equating to an industry worth Rs. 10.5 billion
Market leaders:- Munchee 50% Maliban 30%
Confectionery growth rate:- 5% per annum

Biscuits Industry
Vision & Mission
Vision
To be the most successful and respected food company in Sri Lanka

Mission
To win the heart and minds on consumers by delivering quality safety and value whiles being environmentally and socially responsible.
Macro Environment factors
Political
Economical
Sociocultural
Technological
Legal

References
Ansar, F., 2010. Assignment on Marketing Management, s.l.: scribd.
S., S. K. a. V., 2015. Market analysis [Interview] (30 March 2015).


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