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“Cross-media convergence and synergy are vital processes in

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Evelina Zliobaite

on 9 March 2015

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Transcript of “Cross-media convergence and synergy are vital processes in

cross media convergence are digital items that a production company of a film/TV would create to make more money.
Cross media convergence
Synergy's are also items produced by a production company of a film. This is like normal merchandise such as, key rings, tops, cups, etc; which the films name/ pictures
Synergy
Cross media convergence are things like:
DVD
Games
Apps
Trailers
Soundtracks
Etc...
“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.”

To what extent do you agree with this statement in relation to your chosen media area?

Case Study
The Boat That Rocked
- cross media convergence and synergies. And how they did not help to market the film.

Skyfall (007)
- Cross media convergence and synergy (DVD,Soundtrack,Games, poster, etc).

III Manors
- clothes, DVD,CDs,etc

Attack The Block
- has used internet use market their film before it even came out to create a mood and give excitement to the audience.
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