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MAX PR ON MIN BUDGET - TEN HORIZON
Transcript of MAX PR ON MIN BUDGET - TEN HORIZON
Why do PR?
Writing your news items
Pitching your story
Contact details/ Clarity
TEN HORIZON NEWS...
Wednesday August 15, 2018
Vol XCIII, No. 311
What makes great content?
Here are some cracking tools that I use
Owned vs earned PR
The Tigerfish approach
PESO - the new types of PR
Some ideas for content
Your story - anniversary hook?
'help' guide ie. 4 ways to overcome your fear of being on video
Grouping company types together - makes a better story
Growth in video - trends
Being an awards judge
Entrepreneur.co.uk - story ideas
The Drum (Recruitment Business Award)
Corporate comms magazine
Who to send it to...
financials - best year/growth
having an opinion
taking on staff/premises
celebrating a business anniversary
Behind the scenes photos
how to guides
an unusual hobby/ past
launching an initiative/event
Talkwalker.com or google.co.uk/alerts
How could you create one for your site?
Sponsored columns - LBV
Trade shows/ Professional bodies like WIL/CIPR
Marketing at trade shows eg EDS
Text on video
Maxing Linkedin/ Twitter
Google my business - testimonials
Better SEO on website
Updating company page on LI
Get your customers to promote you - behind the scenes images...