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MAX PR ON MIN BUDGET - TEN HORIZON

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by

Amanda Jackson

on 23 August 2018

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Transcript of MAX PR ON MIN BUDGET - TEN HORIZON

People can't buy from you if they don't know about you...
Why do PR?
Writing your news items
Pitching your story
Be Brief
Enthusiasm/Embed story
Named contact
Contact details/ Clarity
Headline
Free
TEN HORIZON NEWS...
Wednesday August 15, 2018
Vol XCIII, No. 311
Not forgetting...
What makes great content?
Bonus content
Here are some cracking tools that I use
Owned vs earned PR
LinkedIn
Awards
Radio
Reviews
Testimonials
youtube
Facebook
Website
Blogs
Pinterest
Twitter
Press coverage
Online websites
Recommendation
The Tigerfish approach
amanda@tigerfishpr.co.uk

@amandatigerfish
PESO - the new types of PR
Paid for
Earned
Shared
Owned
Some ideas for content
Your story - anniversary hook?
'help' guide ie. 4 ways to overcome your fear of being on video
Grouping company types together - makes a better story
Growth in video - trends
Company growth
Entering awards
Being an awards judge

Useful links:

Entrepreneur.co.uk - story ideas
The Drum (Recruitment Business Award)
Corporate comms magazine


Who to send it to...
Research
Read
Recommend
financials - best year/growth
having an opinion
taking on staff/premises
events
celebrating a business anniversary
great photos
Behind the scenes photos
celebrity
new services/products
how to guides
topical issues
an unusual hobby/ past
launching an initiative/event
fundraising/sponsorship
new business

Talkwalker.com or google.co.uk/alerts
Bit.ly
Lead Feeder
Drift
MissingLettr
Social Jukebox
Tweetdeck


Lead magnets
How could you create one for your site?
Some suggestions...
Sponsored columns - LBV
Trade shows/ Professional bodies like WIL/CIPR
Marketing at trade shows eg EDS
Text on video
Maxing Linkedin/ Twitter
Google my business - testimonials
Better SEO on website
Updating company page on LI
Get your customers to promote you - behind the scenes images...
Full transcript