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AB InBev SWOT Analysis

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by

Wout Gielen

on 12 December 2014

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Transcript of AB InBev SWOT Analysis

SWOT-analysis: AB InBev
Weaknesses
Strengths
Opportunities
Threats
Biggest brewery in the world
Anheuser - Busch
±300 different brands
effective market strategy
innovation
state-of-the-art production
Only beer, no other drinks
not selling themselves
buying new factories/companies
selling beer in developping markets
Asia
Africa
Australia
expanding to non-alcoholic drinks
Rising prices raw materials
Rising wages
Competition from Heineken etc.
health is hot topic: less beer?
by Wout Gielen & Arne Pauwels
Introduction
Belgian-Brazil brewing company
Biggest brewery in the world
25% of global market
Jupiler, Corona, Budweiser, Stella, ...
Full transcript