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Copy of HEADPHONE

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by

Ite Rogema

on 31 October 2013

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Transcript of Copy of HEADPHONE

Earwerm
What is Earwerm?
Earwerm is a music streaming app that pays YOU to listen.
Advertiser
Earwern
Listener
Musician
Earwerm Business Model
OUR SOLUTION
MARKETING STRATEGY
PRICING STRATEGY
&
The Industry and its Competitors
MAIN REVENUE STREAM
Small to Medium Businesses advertising through Earwerm
ISSUE
How will Earwerm attract small businesses?
Ability to maximize revenue streams
PHASE 1 - Construction
PHASE 2 - Professional Services
PHASE 3 - Real Estate
PHASE 4 - Food and Beverage/ Retail Trade
PHASE 5
MARKETING STRATEGY
$42 million market within the small business sector
Employ two Business Development Managers (Commission basis)
Advertise in TAFE colleges
Establish social media presence
$41 million market within the small business sector
Target franchise services such as H&R Block
Increase advertising sales force to three heads
Local advertising within newspapers and community boards
$40 million market within the small business sector
Outsource public relations in order to get write-ups in magazines and newspapers
Direct sales team targeting real estate agencies such as Rain & Horne
Combined $34 million market within the small business sector
Sponsor local bands and musicians
Advertising stunts in local shopping areas
Increase direct sales team to five, in order to target coffee shops etc.
Use public relations team to attain a celebrity endorser
Hold an Earwerm competition seeking local talent, where musicians will compete against each other
Use event to attract local sponsors
TIME PERIODS
LOCATION
Price discrimination in accordance to location
E.G Sydney CBD will cost more than Illawara due to the amount of traffic
Categories
Services
Retail
Technology
Building and construction
Food and Beverage
PRICING STRUCTURE
1 month
3 months
6 months
12 months
Opportuntiy for Earwerm to create ads for advertiser
Earwerm Ads
Audio = $18 (CPM)
Display = $12 (CPM)
Team Domains
Relationships with, small businesses graphic designers and sound engineers
Direct
Team
Sales
Increase
revenues
Market Attractiveness
Industry Attractiveness
Sustainable Advantage
Sector market benefits and attractiveness
Macro Level
Micro Level
Market Domain
Industry Domain
Important Questions to Ask
Why will this strategy work?
Why won't this strategy work?
SUMMARY
Marketing Strategy
Pricing Strategy
+
=
SME "Success"
With an initial outlay of $15,000 towards the marketing plan we can expect revenues of $365,000 by July 2015
THANK YOU
Question Time!
Eti Amegor - 430060883
Tim Jackson - 309256224
Full transcript