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Copy of HEADPHONE
Transcript of Copy of HEADPHONE
What is Earwerm?
Earwerm is a music streaming app that pays YOU to listen.
Earwerm Business Model
The Industry and its Competitors
MAIN REVENUE STREAM
Small to Medium Businesses advertising through Earwerm
How will Earwerm attract small businesses?
Ability to maximize revenue streams
PHASE 1 - Construction
PHASE 2 - Professional Services
PHASE 3 - Real Estate
PHASE 4 - Food and Beverage/ Retail Trade
$42 million market within the small business sector
Employ two Business Development Managers (Commission basis)
Advertise in TAFE colleges
Establish social media presence
$41 million market within the small business sector
Target franchise services such as H&R Block
Increase advertising sales force to three heads
Local advertising within newspapers and community boards
$40 million market within the small business sector
Outsource public relations in order to get write-ups in magazines and newspapers
Direct sales team targeting real estate agencies such as Rain & Horne
Combined $34 million market within the small business sector
Sponsor local bands and musicians
Advertising stunts in local shopping areas
Increase direct sales team to five, in order to target coffee shops etc.
Use public relations team to attain a celebrity endorser
Hold an Earwerm competition seeking local talent, where musicians will compete against each other
Use event to attract local sponsors
Price discrimination in accordance to location
E.G Sydney CBD will cost more than Illawara due to the amount of traffic
Building and construction
Food and Beverage
Opportuntiy for Earwerm to create ads for advertiser
Audio = $18 (CPM)
Display = $12 (CPM)
Relationships with, small businesses graphic designers and sound engineers
Sector market benefits and attractiveness
Important Questions to Ask
Why will this strategy work?
Why won't this strategy work?
With an initial outlay of $15,000 towards the marketing plan we can expect revenues of $365,000 by July 2015
Eti Amegor - 430060883
Tim Jackson - 309256224