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Key Insights

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by

Sumeet Kayarkar

on 30 September 2015

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Transcript of Key Insights

Key Insights
India Organic Food market 2014: USD357.18 million.

CAGR (2015-20): 25.89%
Market Segmentation
Market Overview
Exports
Major Export Destinations
Regional Presence
Western and Southern regions dominates the Organic Food Market
Presence of HNWIs, business parks, etc., driving the sales of organic food in both the regions
India Organic Food Market Size, By Value, 2010-2020F (USD Billion)
India Organic Food Market Share, By Product Type, By Value, 2020F
India Organic Food Market Share, By Region, 2014 & 2020F

Higher Export Margins Attracting the Growers
Export Drivers
Organic Production in India is mainly export driven with European Union and North America being the main export destinations.
High margins gained through exports of organic food is a major factor encouraging farmers to grow organic crops.
India is a leading exporter of organic oil seeds, soybean and cotton.
India Organic Food Export, By Value (USD Million)
India Organic Food Export, By Volume (Million Tonnes)
India Organic Food Export Share, By Product Type
Potential Export Markets
Countries with Highest Per Capita Expenditure on Organic Food 2013-14 (USD)
High per capita consumption of organic food in European Union and North America is expected to drive high export demand in these regions.

High disposable income and import oriented organic food market in Middle East is expected to fuel the import demand of organic food in the region.
Thank You
India Organic Food Market Share, By Product Type, By Value, 2014
Others segment includes products such as beverages, sweeteners, honey, jaggery, meat, fish and poultry products.
India Other Organic Products Market Size, By Value, 2010-20F (USD Million)
India Organic Dairy Products Market Size, By Value, 2010-20F (USD Million)
India Organic Fruits &Vegetables Market Size, By Value, 2010-20F (USD Million)
India Organic Processed Food Market Size, By Value, 2010-20F (USD Million)
India Organic Pulses & Food Grains Market Size, By Value, 2010-20F (USD Million)
Organic Area & Production
According to APEDA:

Area under organic production
In 2013-14: 4.72 million hectares

Organic production
In 2013-14: 1.24 million tonnes
Madhya Pradesh

Area Under Organic Farming 2013-14: 1.76 million hectares

Total Organic Production in 2013-14: 425923 MT
The United States: USD82.75 Million
Canada: USD30.26 Million

Growth Drivers
Growth Drivers
Favourable government policies such as Rastriya Krishi Vikas Yojana (RKVY), National Program on Organic Production (NPOP) etc.

Increasing awareness among farmers to practice organic farming
Increasing heath consciousness among consumers
Rising preference for organic food over conventional food
Growth Drivers
Growth Drivers
Demand Drivers

Largest area under organic farming.
Highest per capita income
House a large number of HNWIs

Presence of IT hubs and SEZs driving the demand
Major areas contributing to the growth: Bangalore, Hyderabad and Pondicherry
Growing per capita income levels
Expanding urban population base

Lowest per capita income
Low awareness
Key Drivers
Demand Drivers
European Union: USD91.88 Million
Switzerland: USD 5.62 Million
`
Total Exports(2013-14): USD221 Million
"Around 61% of HNWIs in Delhi/NCR, were consuming organic food products during 2012-13"
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