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2017 Review

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by

Paul Herr

on 19 July 2017

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Transcript of 2017 Review

Accounts
Industry & Market
Sheet & Plate
Thank you
GOAL!
January to June - 2017
January to June 2016
€2.48 million

@ 17.38% GP
January to June 2017
€ 2.76 million




@ 17.36 % GP
Environment seems more competitive
Competitors with different strategies
Reached our max. ouput
What is the next step?

Construction Steels

Strategy for C & B output?
Current Max output


40Tonne x 247 Working Days = 9880 Tonne approx.
High Strength Steel
StrenX
Raex
Double Grade
HARDOX
BATTLING BRAND STRENGTH
SSAB GOING DIRECT
THREAT OF SUPPLIER AS A COMPETITOR
LACK OF S355 SUPPLY
SSAB NOT INTERESTED WHEN HIGH STRENGTH BUSY - DO WE NEED TO NAIL A FUTURE SUPPLIER AND PUT UP A BARRIER TO OUR COMPETITORS
THREAT OF OUR SUPPLIER
Identify customers for potential change
Case study with SSAB to focus Coen Steel on Co-creation methods.
Value Proposition creation
High intensity marketing
Replicate Strategy for different customers
Technical/Specification Sales & Marketing
Forward momentum
Logistics
High level of interaction with customer
Delivery service excellent
Committment
Plate/Sheet strategy
Future technology
Staff training
Increase in production

Foynes
Enhanced supply chain
Decreased cost base from greenore
Strategic location
Waterford option
Quality of material
Ex-Oranmore -high quality
Storemen - Alan
Shane O' Malley
Centre of Communication
High level of Sales
Building strong relationships
Highly productive
Key player in Coen Steel
High potential
Bottle-Neck
Communication
Production to logistics - Variables affecting production readiness - Workforce, queue skipping
Individual communication to customers
Lack of ownership
Fragmented
Internal Sales????
Answering of the phone
Loss of Sales Staff
Not replaced yet
Stagnant
Sales Volume - Where and why
is the drop in sales?
External Sales Strategy
Develop technical/specification sales
Grow S275 & S355 sheet and plate sales
To work with production to develop construction steels
However MASSIVE POTENTIAL - Technical/Specification Sales
Good quality material
Competitive Price
Adds to strategic plate/sheet position
Enhances overall sheet/plate product mix
Review
Potential Threat
Anti Dumping may
be a problem
Sales & Margin
Why?
Source?
Opportunitis & Threats
Strategic Capabilities
Coen Steel
Market analysis
Industry analysis
Strengths & Weaknesses
Full transcript