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Mil-Jeanne Flowers & Axcenz

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Manitoba/Ontario Prezi

on 10 April 2018

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Transcript of Mil-Jeanne Flowers & Axcenz

Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
Advertising Creates Powerful Inter-media Synergies
Why Advertise?
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Advertising Can Differentiate You
Your Market is Changing
Due to circumstances beyond your control, you’ll lose 20 to 25 % of your current customers due to changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, and a long list of other market conditions.

Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
Recency theory suggests that ads are more relevant and have more impact as consumers get closer to making purchase decisions. Advertising consistently on radio carries your message through the entire buying process, from creating a pre-need preference for your business to a time of pulling the purchase trigger.
Recency and Immediacy
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Your Message Stands Alone
Radio and Online is Effective & Personal
Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Your potential customers spend more time with Radio and Online than any other type of local media.
92% of adults listen to radio an average of 20+ hours per week.
CFRY 920AM, Mix 95.6FM, Country 93.1FM, and PortageOnline have a personal and local connection with our audience.
Greeting Zone Sponsor on MIX

MIX 96 will direct listeners to send in their Birthdays, Anniversaries, and Wedding Announcements through the Greeting Zone on PortageOnline. MIX 96 will also give away a prize pack.

As the Exclusive Sponsor you’ll receive: (per weekday)

• Intro liner with Name Mention
• 10 second liner on Produced Promo
• A Minimum of 2 Jock Talks per day with Name Mention
• Your company logo on PortageOnline Greeting Zone

Mom's the Word - Mothers Day Campaign on MIX

Mom... she's always been there for you, loving, supporting and cheering you in everything you do. This Mothers Day do a little something special for your mom. Listen to MIX 96 from April 30 - May 12 for your chance to win your mom a special gift from Mil-Jeanne Flowers & Axcenz. Be listening for your cue to call and play 'Mom's the Word'. If you can get your mom to say the 'code word' of the day (during a 3 way live phone call between MIX/caller and mom) she'll be a winner!

As the Exclusive Sponsor you will receive:

• 25 - 30 second commercials
• 58 Name Mentions on Produced Promos
• 20 Name Mentions Jock Talk Occasions
• 8 Contest Plays
Holiday Campaign on CFRY
Jingle Bell Breakfast
• 20 – 30 second commercials
• 8 – 10 second sponsor liners (2 per hour: 6AM-10AM)
• 8 Name Mentions on live on-air promo commercials (Nov. 30th & Dec. 1st )


Holiday Campaign on MIX 96

• 60 – 30 second commercials
• 2 week on-air promotion – details to come


Holiday Campaign on Country 93
• 45 – 30 second commercials
• 2 week on-air promotion – details to come

Valentines Campaign on Country 93
• 20 – 30 second commercials


Easter Campaign on MIX 96
• 15 – 30 second commercials


Professional Admin Week on MIX 96
• 15 – 30 second commercials

Connected with our
audience
Connected with our
community
Connected with your
customers

With CFRY 920AM, Mix 96.5FM, Country 93.1FM, and PortageOnline you will be...
S.W.O.T.
Central Downtown location
Personal and professional customer service
Good selection of products, fresh flowers and clothing

Lack of public awareness on products carried
Keeping store/displays fresh and updated
Generate new customers.
Increase your store traffic.
Increase awareness and educate Portage and Surrounding Areas
Increase your top-of-mind with long-term advertising
$1,104,480.00 (Represents Mother's Day and Birthday opportunities in Portage and the RM).
Competition vs Lack of Competition
28.8 million Canadian adults access the internet with a computer.
Users consume 39 hours a month browsing on desktops and laptops.
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Our History
"'Built by Radio"'
30-second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
# of users: 78,000 independent IP addresses
# of page views: Over 2,800,000 pages of PortageOnline consumed monthly!
Over 96% of users return daily!
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2017
HOW CONSUMERS USE ELECTRONIC MEDIA
Advantages of Online Marketing
Accessibility
Golden West Community websites are there with news, sports,
and weather On Demand!
Accessibility
Engagement
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Your advertisements are visible 24 hrs/day; 7 days/week; 365 days/year.
Frequency
Consistency
Reinforce the message you are sending through media with a visual presence.

Radio and Online combine to outperform other media by
Consistency
150%
The Need
To provide continuous exposure of the Mil-Jeanne brand in your central market area.
To sell the Mil-Jeanne Flowers & Axcenz advantage.
To expand overall Business and Market Share.
Create brand awareness 24/7.
The Opportunity
Link advertising directly to your website.
Environmentally friendly.
Big Box ad
Local News Pages
The Plan
Marketing Summary
CFRY 920AM, Mix 96.5FM, Country 93.1FM and PortageOnline
can help you reach your target market!
Increased Marketshare = Increased Profits for you!
Increase Top-of-Mind Awareness
Consistency + Frequency + Message = Marketshare
Marketing Plan: May 2017 – April 2018, May 2018 – April 2019
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
&
Full transcript