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Valley Extends [Shared]

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Ali Alatas

on 6 August 2017

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Transcript of Valley Extends [Shared]

VALLEY EXTENDS
LAUNCHING COMPANY
VALLEY EXTENDS LAUNCH PAD
START UP SERVICES
CORP/VC SERVICES
SPACE
FRACTIONAL BD
GO-TO-MARKET SERVICES
ADVISOR NETWORK
START UP NETWORK
VC RELATIONSHIPS
CIO NETWORK
FRACTIONAL BD CENTER
ADVANCED TECHNOLOGY CENTER
GO-TO-MARKET SERVICES
GO-TO-MARKET SERVICES
SALES & MARKETING OPERATIONS

Scalable Sales & Marketing Operations
CASE STUDY
01. SITUATION
VALLEY EXTENDS PROVIDES A FIXED-FEE COST PER QUALIFIED APPOINTMENT.
Fractional Business Development
Fractional BD- Is the process of providing a high level Accounts, Contacts, Feedback & Deals for a % of deal. This allows companies to get meetings in days & weeks with strategic clients at unprecedented speed, accuracy & deal size.
LARRY KELLEY, KEVIN NAGLE, LOKESH SIKARIA, CURT ROCCA
VALLEYEXTENDS ADVISOR NETWORK
VC/CORP ADVISORS
STARTUPS ADVISORS
GROWTHX, GREATERSAC
CLAYTON PORSCHA, NOAH LIVELY, RYAN MCCARTHY, JOHN KURZHARDT, SEAN SHEPPARD, JACOB AZAVITO
ROGAR AKERS, DAVE SANDERS, JIM WALSON, SEV MAYNARD, LOKESH SIKARIA AND MONETA, MARK HANEY
JOHN KURZHARDT, LARRY KELLEY, LOKESH SIKARIA,
SASHA JOHNSON, KWAME ANTKAR, CURT ROCCA,
BARRY BROOME
JIM WALSON, MIKE MADISON, JASON WIESE,
KEN SCHUTT (GOOGLE), LARRY AUGUSTIN (SUGARCRM)
START UP SERVICES
SPACE
A scalable place to build a team.
ADVISORY NETWORK
A network of executives that understand start ups.
VC RELATIONSHIPS
VCs that will look at your company and give honest feedback.
FRACTIONAL BD
An outside team that has contacts and clients.
START UP NETWORK
Other like-minded people that are in the start up space.
GOTOMARKET SERVICES
Sales operations, sales execution and marketing execution with you and for you by people that have done this before.
CORP & VENTURE SERVICES
CIO, CTO & BD NETWORK
We will Identify the right candidates to help strengthen you company across these areas.
ADVANCE TECH CENTER
Valley Extends will become a place to test New Products, New Technology and New Go-To-Market Activities by leveraging our Network of Start Ups and Professionals
FRACTIONAL BD CENTER
This is a great way to allow your company to create business relationship with top professionals in many industries.
DO DILIGENCE HUB
By working with your start ups on a more daily basis we will learn a lot about them. We will see how they think, breathe and talk. Then we give you back all of our understanding so you can make more educated decisions.
CRM & Marketing Automation
Lead Scoring System
Sales Outline
Campaign Building
Data Validation and Lead Growth
Affiliate Network Operations
SDR Emails Outline
Thought Leadership Content Schedule and Outline
Lead Generation Process
Social Media Advertising Outline
Advanced Marketing Technology
Strategic Advisors
C-Level Account opening
Sales/Product outline with customers
Intensive customer feedback
Research Q&A
Close Deals with Top Accounts
Honest broker approach
Larger deals at a faster pace
SALES EXECUTION SERVICES
Demo Excellence
Lead Scoring System Management
Sales Training
SDR Campaign Building
Lead Development, Researcher Q&A
SDR/AE “Day In The Life”
Calls, Emails and Meeting KPI’s
SDR Hire and Management
MARKETING EXECUTION SERVICES
Content Creation & Copy Writing
Targeted List Building, Custom Cadences Leads
Email Marketing Outreach and Automation
Marketing Partnership Creation, Channel Marketing Development
Lead Development
Social Media Outline and Posting
Marketing KPI’s and Reporting
Field Marketing Hire and Management
Zack Hersh had an idea. It was simple, bring an App to the market that can help people find calm in the storm of life. One problem though, Zack didn’t know the first place to start. Oh and by the way, he had limited capital.
03. SOLUTIONS
A 50-Day product build, test and launch with Noah Lively and Kore. Then a full Go-To-Market build with Valley Extends.
02. GOAL
Our Goals are simple, help wherever we can. Zack started working with Valley Extends. We worked with him to create the starting points of the idea and find him the help he need.
04. RESULTS
We launched a full product social app with an integrated Go-To-Market in 90 days. This allowed Zack to find investors when he already had the traction needed to be successful.
WE DELIVER:
An actionable "Ideal Customer Profile" based on past successes and market intelligence.

Validated account, contact, and personalization data for 2,000 – 5,000 contacts that match your Ideal Customer Profile.

Proven and tested messaging and call scripts with 3-tier personalization.

Scalable warm introductions to qualified decision makers.
1.
2.
3.
4.
REFINE IDEAL CUSTOMER PROFILE
FIND LOOK-ALIKE ACCOUNTS AND GET MI RELEVANT DATA
TEST MESSAGING AND CHANNELS
FILL THE FUNNEL WITH TARGETED ACCOUNTS
Salesforce / CRM
Data
Customer Success Data
Technographic
Data
Webinar Sign Ups
Social Data
Phone
Sales Appointments
Hyper-personalized Email
Firmographic
Data
Demographic
Data
Hyper Personalization Data
Validate Contacts
Targeted Social Outreach
Demo Sign Ups
Do It Yourself
Ramp Speed
WHY VALLEY EXTENDS?
Data Acquisition
Brand Consistency
Account Based
Performance Risk and Effort
Cost
Hire Account-Based Consultant
Hire Out-Sourced Lead Gen Company
VALLEY EXTENDS
6-24 Months
6-12 Months
Trial & Error
Trial & Error
YES
High in Year 1 and 2
Depends on Your Discipline
$120K FTE *Plus* Data, Training
Great Strategy
Uneven Execution
Competing Priorities Creates Risks
YES
$50K + For Strategy Only
1-2 Months
Usually Poor Quality
High Risk
Low Sensitivity
Reputation For Poor Performance
NO
Cheap
(But at what cost?)
30 days or less
Build By Go to Market Leaders
Great Strategy
Strategic Execution
Yes and No
Low Effort
Amazing Performance
50% Less Than 1% FTE
Researcher Q&A
SDR Appointments
Project Manager Phone Scripting Analysis
Copywriting Insight Reporting
Custom Cadences Leads
PREDICTABLE PIPELINE PILOT
= $CPA
COST PER APPOINTMENT
The Performance Plan allows B2B companies to become data driven in their sales forecasting by removing the greatest unknown, the cost of their next appointment. We manage your meeting qualification process and put high quality prospects on the phone with your sales executives.
PREDICTABLE
SIMPLIFIED
PREDICTABLE
SIMPLIFIED
A WORLD OF INSIGHT STARTING AT
GETTING STARTED
PERFORMANCE PILOT
$15,000
Valley Extends assigns you an educated group of growth hackers over a 90 day period, with the sole focus of scheduling you qualified sales appointments. A team of five handles all research, messaging, Q&A, follow up and optimizes the method to getting your sales team meetings with new buyers. From this program, you'll receive all accounts, leads, appointments, messaging, cadences, phone-scripts, and your cost per appointment. After your Performance Pilot, Valley Extends owns all of your top of funnel risks and your only cost is completed appointments.
The path to discovering your cost per
appointment begins with a 90 day growth hack
THANK YOU
ANY QUESTIONS?
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