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FINAL PRESENTATION

MEDIA MARKETING
by

Henry Lee

on 27 March 2017

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Transcript of FINAL PRESENTATION

BOOM

SOUND

TECHNOLOGY
LONG LASTING SOUND
PRINT AD
BRAND IDENTITY
SELLING POINTS
USP
PRIMARY RESEARCH
Competitor
SECONDARY RESEARCH
SEGMENTATION
GEOGRAPHIC
DEMOGRAPHIC
Young adults (18 - 24)
3 years

Entertainment

Regular

Soft user
BEHAVIOURAL
PSYCHOGRAPHIC
B, C1, C2, E
PLACE
PRICE
PLACE
PRODUCT
PROMOTION
PRICE
PRODUCT
CAMPAIGN
FINAL PRESENTATION

HENRY LEE

ESP
Long battery life

Great bass sound
Be creative!

Contribute to the society
Quantitative
Qualitative
34 reponsdents
10 questions
Price
Place
Promotion
Product
3 respondents
18 to 23 years old
PROMOTION
Flagship store:

Maplin in Soho, London

Pop up store:

Richmond Park
Greenwich Park
Hyde Park
Regent's Park
Awareness

Interest

Demand

Action

MARKETING MIX 4Ps
30% off for Pre-order
ONLY
199 pounds
The UK

Mostly urban Area

Temperate weather
Explorer
Unisex
Bachelor

Newly married couple
4 Variables
Creat social media accounts for the campaign
'Enjoy Together'
Join the communities for the deaf people
Post an invitation letter
#Enjoy_together
Cooperate with 'Music & The Depth'
ONLINE
OFFLINE
FREE MOIVE DAY!
For 3 weeks on every Saturdays
Enjoy together!
Create more buzz
Using social media
LAUNCH EVENT
Stevie Wonder concert

Pop up store - 30% Discount

Buy One Get one For Free - 100 people

All buyers - After Party ticket
Thank you for listening!
Palm size

Design your own light pattern
Great bass sound
Cylinder
Quality of sound
Battery
FUN
ENTERTAIN
Full transcript