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Entrepreneurship In A Complex Organization

Jack Heekin

on 22 April 2010

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Transcript of Google

Dave (Google Account Manager) Says

"Google 20% time is more of a culture thing than an official program."

"The idea behind it is that we have a lot of really smart people, and in the course of your every day work, you're going to be inspired to be creative, to do your own thing, for the benefit of the larger team or company."

"Often times, 20% time really becomes 120% time, in the sense that we don't have a lot of extra time to work on our own projects, so we'll end up doing them at night or on weekends."

"Google does a great job of fostering a sense of entrepreneurship amongst its employees. They provide the resources and more importantly, they provide an environment in which it's okay to fail; to take risks, even if you don't succeed with every project."
Google's Partner Solutions Organization

Situation - A Google employee had an idea to help improve Google Reader.

Google's "20 percent time" allowed her to quickly place her idea (for Google Reader) in front of thousands of users.

After testing the product Google found it was helpful and implemented to all users.

I really like the keyboard shortcuts in Gmail, and they work in Reader too. I could have hacked something together with Greasemonkey or a Firefox extension, but that would've only helped me and the three other people who read my blog.

So I fired off an email to the Reader team, hoping that they'd be able to add a keyboard shortcut. The team got back to me right away, and they told me how easy it would be to add the shortcut myself.

And I have to admit--every time I use the new shortcut ("shift" and "N"), I get a little thrill at how easily I was able to get my idea implemented.
Hope you enjoy it too.
20% Example 2 - Situation
Google's Reaction
Imapact / Result Nine Lessons Learned About Creativity Google Lab Google Harvard Speech

Marissa Mayer

VP of Search Products & User Experience at Google

Situation - Create open forum for ideas to flourish
Google Reaction/Creation Google Lab Conclusion Google creates a upbeat atmosphere and relationship with their employees.

Google recieves more productivity becuase of their relationship.

I recommend Google keeps their non heiarchy culture and cleans up their act in China. Lesson 1 - Ideas come from everywhere

Ideas come from everywhere in the Google Environment

Top down, engineer, users

Ex- Google Maps (came from an acquisition - engineers in Australia)

Ex- Top Down – Google desktop, need a deeper relationship with user

Ex- Google news - Google Employee Christian

Before Google went public VP of Sales told revenue each day

Keep management “flat”, GE rule of every 12 employees one manager Google sometimes has 40 employees under one manager

This gives people the feeling of power and independence for them to become successful Lesson 2 - Share everything that you can Lesson 3 - "Art of Innovation - Book by Tom Kelly
People follow their idea around an organization & let everyone know that their idea.

The problem is that it stops creating new ideas.

Google is focused on thier users more than there own credibility Lesson 4 - “Your Brilliant Were hiring”

Challenges people to think and work on a different levels

Ex- friend from high school had a choose to either play junior varsity or sit varsity her senior year.

Chose to play varsity senior year to compete against better players. Google creates an this atmosphere with intelligence.

In 2005 50% of Google’s new products where from the 20% projects

The employees notice that Google wants them to succeed and trusts them which creates innovation

People expect the best from Google every time, the key is to learn enough from your mistakes and fix them

Ex- Google news, wasn’t search if news should be shared by date or location, found out after a few days people wanted news by location

Google has a academic feel

You don’t have to worry if your idea will be picked because you’re the favorite, Google’s academic feel relies on numbers, how many people you test, how many problems, how many success stories

Run split beta tests for similar products, lucky to have large number of users to find out which product is better

Ex- Friend - clock maker in London, in art class would prefer to have a piece of paper with a mark on it, would allow him to take that mark and create something, similar to him making clocks he has that “mark” of a clock but can create it to look anyway

“If you build it they will come”

Don’t kill projects morph them

When projects fails try to reorganize the product Lesson 5 - License to pursue dreams 20% rule Lesson 6 - Innovation not instant perfection Lesson 7 - Data Is Critical Lesson 8 - Creativity loves constraint Lesson 9 - Bank Users, not money Imapact / Result

Connect with end user allow ideas to flourish from every level
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