Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

MAIC 5050: Cultural Studies

No description
by

Nicole Cox

on 21 March 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of MAIC 5050: Cultural Studies

MAIC 5050:
Cultural Studies
Argument=
Culture, and cultural products (i.e., media), are the principle sites where these division along gender, race, class, etc. are established and contested.
....ideology is still central to CS!
- lived culture
- recorded culture
- culture of selective tradition

Great attention is paid to the existence and meaning of subcultures
...resist dominant readings of commercial texts... read and reappropriate to serve their own needs
Considers the "structure of feeling"
The culture of a period...the felt experience of living through (or with) ideologies
Incorporates concerns for audience agency and reception
Introduces the concept of "articulation"
Articulation is influenced by the fact that texts and practices can be multi-accentual.
Basic Idea=
People make popular culture from the repertoire of commodities supplied by the culture industries....this can be empowering to subordinates and resistant to dominant understandings of the world.

....but cultural texts are not always empowering and/or resistant. To deny that the consumers of popular culture are cultural dupes is not to deny that the culture industries seek to manipulate; but it is to deny that popular culture is little more than a degraded landscape of commercial and ideological manipulation, imposed from above in order to make a profit and secure ideological control. (-John Storey)
Culture
Cultural artifacts/practices
Everyday life, politics, processes, relationships, etc.
Consent and Resistance
Consent and Resistance
* Dominant Reading
* Negotiated Reading
* Oppositional Reading
Subcultures and agency
Patterns within culture
Ideology
Intersectionality
-Frameworks of knowledge
-Relations of production
-Technical infrastructure
ENCODING
(source)
"meaningful discourse"
DECODING
(receiver)
-Frameworks of knowledge
-Relations of production
-Technical infrastructure
EXAMPLE:
Examines how cultural artifacts hold communities together, how they construct identity, and how we understand our lived experiences in relation to them.


Media Products as
Does not assume people are dupes, but also does not assume that people are always in control or resisting or informed (Rojek).


....People actively make meaning of texts, and all texts are subject to multiple readings.
= artifacts are not inscribed with meaning...meaning arises only in the moment that we interpret the text.
Ex: Southern Culture
Core Assumptions:

- Need for analysis of the “social whole”
- The need for a multiplicity of methods and interdisciplinarity
- The need for self-reflexivity
- The need for and commitment to theory
- The need to think historically and spatially
Cultural Studies are politically driven, and interested in issues of power.

Focus is on lived culture.
Cultural studies is not about celebrating popular culture, it is about understanding it for its political, economic, and social potential.
Full transcript