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Transcript of industry presentation
Conclusion A. Financial standing of players in the industry
The Gardenia Bakeries tops all the bakeries and other bread producing companies here in the Philippines
Gardenia Philippines continued to dominate the branded bread market in 2010, growing sales by an impressive 19% and expanding its market share by 3%, to command more than 65% of the Metro Manila market. >Plant size
Gardenia has a total of 22,000-sq-m-plant in Binan, Laguna IV.
Technical Analysis D. Marketing Strategies
Identify the product clearly.
Create an appropriate price range for the product.
Develop a promotional strategy for the product.
Determine the role of location in the marketing strategy. B. Supply
The supply of bread in the country depends on the supply of the rice flour which is needed to produce bread.
As a fact, bread manufacturers will continue to supply as long as there are consumers who are willing to buy their products. IV.
Market Analysis B. Technical
Suppliers do not have much negotiating power in the bakery business due to the well developed markets for their products and the commoditized nature of what they are selling.
The manager’s attitude is what makes him uniquely as him. Substitute
Many substitutes exist for bakery products.
Barriers to Entry
Barriers to entry in this industry are low. Economies of scale are beneficial, but are not required for industry success. IV.
Industry Problems >Nature and use of Product/ Services of the Industry
Serve in parties and festivals
Supply of snacks
Numerous varieties of bakery product >Scope and Limitations of the Study
The emphasis of this study is on the local bakeries in the Philippines. The study intends specifically to analyze the bakery industry, its market and financial element, its problems and the strategies adopted by them to survive. The study will also focus on one firm in the said industry and make an analysis about its technical element and its management. >Background of the Study
How was baking started in the Philippines?
Theories under Spanish Missionaries
Theories under Chinese People Bakery industry in the Philippines renders service to cities and towns and provide significant employment opportunity for the locals, both in the bakeries and in central management.
Bakeries provide necessities to the population in terms of bread and cake products.
Almost every household consumes and eat bread, and so the bakery industry is able to thrive with this large, reliable demand.
Bakeries in the modern world. Bakery
Aguila, Corina Minell A.
Constante, Eljohn P.
Cuadra, Mark Lester D.
Diesta, Maria Emilou P.
Recommendation B. Industry Growth and Prospects VIII.
Analysis C. Present management and staffing pattern A. Ownership
Mr. Simplicio P. Umali Jr.
President & General Manager
B. Form of business organization
Gardenia Bakeries Philippines, Inc. is a stock corporation engaged in the manufacture, sales and distribution of bakery products. VII.
Management and Ownership Analysis > Production capacity
Gardenia makes full use of a plant in Biñan, Laguna that has the capacity to turn out 650,000 loaves and buns daily. >Raw materials and supplies
Power Bell cake depositor Electric modular ovens Multitex4 dough Moulder Accurist2 Divider > Major Machineries and Equipments
Tweedy mixers > Layout > Location
Gardenia Centre, Star Ave., Laguna Intl Industrial Park (LIIP) Mamplasan Binan, Laguna 4038 Daily Delivery Automatic Slicer and Bagger Bread Cooler Automatic Delidder and Depaner Tunnel Oven Final Proofer Automatic Lidder Moulder Intermediate Proofer Rounder Divider Production of Dough Mix Fermentation Room Production of Sponge Mix >Production Description
Gardenia Bakeries Philippines, are committed to assure customers and consumers that our products are produced with superior quality ingredients and according to strict safety and hygienic standards that comply with statutory and regulatory requirements.
Automatic Blending C. Supply-Demand Analysis
The supply and the demand of bread in the country has a positive relationship, if one factor increases the other also has a corresponding increase. A. Demand
The growth in demand usually follows the trajectory of growth of the overall economy due to the way Filipinos eat bread. The bread could be a gauge of how well the economy is going.
When the economy is good, bread consumption is good also. It’s an on-the-go food item that Filipinos tend to buy more when they have more disposable income. Communication Problems
Upward Communication calls for tact.
Sideward Communication or communication between peers tends to be by mutual consent.
Downward Communication tends to be authoritative and quick.
Working capital requirements
Relevant governmental or environmental factors
Economic indicators relevant for this industry A. Marketing
There are many players in the bakery industry.
Buyers of the bakery industry's products, such as supermarkets, grocery stores, hotel chains and convenience stores, are able to appropriate much of the industry's profit due to the large number of small bakeries that are all vying to find outlets for their products. >Nature of operations of firms within the industry
Bread manufacturing profession is as old as starting
of human civilization. Now with mechanization and with new technology breads are manufactured in mass scales.
World over we can find thousands of bakeries preparing variety of breads. We label bread with various names like bread, loaf, roti, kaboos etc. III.
of the Industry >Objectives
To determine the opportunities and threats that exists for firms within a competitive environment.
To focus on one of the firms in the said industry and study its management and how it operates.
To find out the problems that can be encounter that likely to have an impact on future competitive moves of firms within this industry.
To analyze the financial standing of the players in the industry.
To study the growth of the industry and how it contribute to our economic status. II.
Executive Summary Check Weigher