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ERW: Bubble wraps

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by

Esther Reynders

on 30 October 2014

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Transcript of ERW: Bubble wraps

Transportcompanies
a lot of trash, many little parts
shock-absorbing!,
insulating,
anti-static,
easy to cut to size
1957: Alfred Fielding and Marc Chavannes design a prototype
people who love design
people living in flats
people with children
noise
dirty wallpaper,
safety
something new
plastic wallpaper
bubbles = insulation
plastic = cleanable
unique + texture
agricultural sector,
greenhouse insulation
to make insulation
more efficient
Insulation
evolve, innovate
and refocus
Other existing options
were not practical
insulation material
Improvements

greenwrap
psychological
creative people
therapists and
doctors
stressed people
do something with
the soothing factor
therapy with bubble wraps
stressed people
no bubble wraps
in the neighbourhood
online websites
and apps
people who
love bubble wrap
Entertainment
ecologists
transportcompanies
plastics are
polluting
unwieldy
not compact
Wallpaper
Problem:
The wallpaper wasn't a success
ugly
the bubbles could pop
it wasn't protective enough
same design,
other idea
Packaging
and cushioning

Swimming Pool
aquaphiles
evaporation, algae and loss in heat
bubble wrap
blanket
adaptation:
Electronics transport
Electronics companies and their logistics departments
no other possibilities
Food transport
Food companies and their logistics departments
http://www.virtual-bubblewrap.com/bubble-wrap.swf
Marc Chavannes and Alfred W. Fielding seal together shower curtains
IBM 1401
Mainly replaced by other materials
hard plastics
foam peanuts
foam
Polystyrene
Conflict: bubbles can only be popped once <--> stress ball for ever
Solution: digital versions
CONFLICT
first real
packaging solution
new delicate products
refrigeration
start using bubble wrap
inflatable
and various
size and other adaptations
Post packages
Boost other uses, i.e. through Bubble Wrap day
Look for new ways of expressing oneself
But also
Interpretative Flexibility
Full transcript