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Vine Prezi

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by

Giovanni Eugenio Tomassetti

on 19 November 2016

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Transcript of Vine Prezi

Francesco Rizzo
....???
"Vine is a mobile app that enables
create
its users to
and post
short
videoclips"
got an idea, record it, just 6 seconds, share it!
share!
The next Big Thing??
87%
of marketers in the
United States, use
video for content
marketing.
video
87%
blog posts
66%
articles
44%
galleries
44%
others
22%
brand
brand
...why use Social Media Marketing?
Old school.
Social media
marketing.
Vine gives Brands the opportunity to....
....engage
....identify the target
....tell a story
....excite people about a product
....take people inside your home
...let them be creative
Bacardi
Toyota
How Vine took over the World
(in under a year)
June 2012
The app Vine is founded by
Dom Hofmann and Rus Yusupov
October 2012
Vine is aquired by Twitter in a deal rumered to have cost
the social media giant around $1 million.
Vine disappears off the radar.
January 2013
Vine is launched as a free download on the iOS app store
on January 24th
March 2013
Vine is now installed on 2,66% iOS devices in the US
April 2013
Vine becomes the top free app in the iOS app Store in the
US in April 9th. it has over 4 millions user and growing...
Asos
Monica Botkier
Invert the process
brand
brand
Vine Communication Plan
1. tell a story
2. encourage people to tell you their story
3. make them feel "welcome"
4. use their story to engage other people
5. and then come back to number 1 and do it again!
francesco rizzo
francesco4rizzo@gmail.com
Gra
zie!
twitter.com/Frizzesco_
Full transcript