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A2 Graphics Unit 4

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Gary Mant

on 9 February 2014

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Transcript of A2 Graphics Unit 4

A2 Graphics Unit 4

Develop ideas through sustained and focused investigations informed by contextual and other sources, demonstrating analytical and critical understanding.

Experiment with and select appropriate resources, media, materials, techniques and processes, reviewing and refining ideas as your work develops.

Record in visual and/or other forms, ideas, observations and insights relevant to intentions, demonstrating an ability to reflect on your work and progress

Present a personal, informed and meaningful response demonstrating critical understanding, realising intentions and, where appropriate, making connections between visual, written, oral or other elements.


Produce Graphic work for an exhibition called ‘Metropolis’.

The exhibition will include photographs, drawings, models and digital
animations about the city.

Refer to appropriate examples which could include:

Philippe Apeloig
Richard B Doubleday.
The film and animation work of Jonathan Gales and Factory Fifteen,
Fritz Lang’s film ‘Metropolis’.

Sandwiches, Wraps and Rolls

Sandwiches, wraps and rolls are popular and convenient snacks.
Design graphic work for a brand of sandwiches, wraps and rolls or for a
book about sandwich making.

Refer to relevant examples of illustration or photography,


or the packaging designs of:

Charlotte Raphael
Robot Food
Clinton Smith Design

Jonathan Gales and Factory Fifteen
Factory Fifteen are a UK based film and animation studio, led by directors Jonathan Gales, Paul Nicholls and Kibwe Tavares. Their backgrounds range from architecture, 3d visualisation, engineering, animation and photography. They translate this to a multi-disciplinary and distinctive approach to film making.

Their creative shorts and artwork have been exhibited around the world in various film festivals such as Sundance Film Festival, SXSW, Onedotzero, Ars Electronica, Alpha-ville, The Creators Project, Frieze Art Fair, The Whitechapel Gallery, The Royal Academy, Africa International Film Festival and London Short Film Festival.

Kibwe picked up the Jury prize for animation direction in this year's Sundance Film Festival for Robots of Brixton, which also won the RIBA Silver Medal. Factory Fifteen won 2 architectural 3D awards including 'Best Architectural 3d Film' (Golden Age) and 'Best Architectural 3D Image' (Megalomania). Their artwork has also been seen in many of the world's leading Architecture, design and 3D books, magazines and blogs, including Stash Mag, 3D World, 3D Artist, Dezeen, Creative Web and Evolo.

Factory Fifteen create award winning and evocative films and animations for a range of clients including The British Film Institute, Channel 4, Samsung, European Land and Film4.

Full Movie

Friedrich Christian Anton "Fritz" Lang (December 5, 1890 – August 2, 1976) was a German-Austrian filmmaker, screenwriter, and occasional film producer and actor. One of the best known émigrés from Germany's school of Expressionism, he was dubbed the "Master of Darkness" by the British Film Institute. His most famous films include the groundbreaking Metropolis (the world's most expensive silent film at the time of its release), and M, made before he moved to the United States, which is considered to be a precursor to the film noir genre.
Fritz Lang
Philippe Apeloig is a graphic designer born in Paris in November 1962,

Apeloig studied at the École Supérieure des Arts Appliqués and the École Supérieure des Arts Décoratifs. In 1983 and 1985, he interned within the Total Design Studio in Amsterdam where his interest for typography was developed. In 1985, he was hired as a graphic designer by the Musée d’Orsay. In 1988, thanks to a grant from the French Ministry of Foreign Affairs, he went to Los Angeles to work with April Greiman. When he returned to Paris, he established his own studio.

In 1993 to 1994, he was granted a residency at the French Academy of Art in the Villa Medici in Rome where he carried out research into the design of letters. Back in Paris, he became a design consultant for the Louvre, and later became the museum's art director, a post he occupied from 2003 to 2008.

Apeloig has taught typography and graphic design at the École Nationale Supérieure des Arts Décoratifs in Paris from 1992 to 1999, and the Cooper Union School of Art in New York City from 1999 to 2002."

Philippe Apeloig
Richard B. Doubleday
1962: born Lowell, Massachusetts

Richard B. Doubleday is an Assistant Professor in the Department of Graphic Design at Louisiana State University's School of Art. He is a former Senior Lecturer in the Master of Arts in Graphic Design program at Suffolk University and Assistant Professor of Art in the Department of Graphic Design at Boston University's College of Fine Arts. He instituted a summer graphic design program and taught a course Graphic Design in London at Boston University London Academic Centre for over 8 years. He received his BFA in illustration from Massachusetts College of Art and a MFA in graphic design from Boston University where he was a Dean's Scholar. Richard is currently the Education Director, New Orleans Chapter, Professional Association for Design (AIGA) 2012-2014. His awards and honors include an Asian Cultural Council Grant, Creative Master Award, The Second Global University Creative Expo, Beijing, China, two Louisiana State University Grants for Service-Learning and Junior Faculty Travel, four Boston University Grants for Undergraduate Teaching and Scholarship (GUTS), a Marion and Jasper Whiting Foundation Fellowship, and a visiting fellowship at Chelsea College of Art & Design, University of the Arts London.

Charlotte Raphael-Graham,
Head of Graphic Packaging at M&S

C R-G overseas a number of projects for M&S. They often out source to illustrators and other consultants too.

Robot Food was started in a dining room in Harrogate, in January 2009, by Mike & Simon
who met and became friends while studying art & design at college.

We would love to say that we refined our model while learning from our employer, taking a wage – that we broke away, bringing clients with us on our journey, but we didn’t. We had a vision, developed creative concepts and PR’d them as if they were real, gaining exposure in major international design press. We then hit the phones and sent out branded promo. Many of our clients today became aware of us back then and have watched our growing determination for success.

Now based in the impressive Grade II Tower Works development, in Leeds city centre, we have an expanding creative team and work with clients all over the world. We know how to create demand and grow a brand and that’s why we’re going strong today.

Robot Food

Design graphic work for a brand of personal electronic equipment. You might like to produce promotional material or packaging design for a mobile phone, for an MP3 player or for a portable storage media device. When making your response, refer to examples of personal electronic equipment.

You might also like to consider the work of Jones Knowles Ritchie, Daniel Freytag or DesignGuys.

Gap Year

An agency that provides student gap-year travel and arranges voluntary work around the world requires graphics to promote it's services. When producing your work, you might like to consider corporate graphics, design for print or web-page design.

Refer to appropriate examples, which might include the work of :
A M Cassandre
Herbert Matter
Alan Kitching

Nursery rhymes are a rich source of inspiration for illustrators and designers. Produce a
Book cover design or a set of stamps
based on this topic. Make reference to appropriate examples, which might include the illustrations of:

Jessie Wilcox Smith
Arthur Rackham
Jackie Morris

Rivers, Lakes
and Canals

Rivers, lakes and canals provide opportunities for leisure activities and they also create an environment for wildlife. Some are features of a national heritage. Produce graphic work to celebrate or to promote an aspect of rivers lakes and canals. When making your response, you might like to refer to the work of:

Norman Wilkinson
Lunatrix Design
Toast Design

Arts Festival
Arts festivals celebrate poetry, dance, music, drama and the visual arts. Some festivals are international events and have a carnival atmosphere; others are much smaller local events. Investigate relevant examples and produce graphic material to promote an arts festival. When making your response, you might like to look at the work of:

Hamish Muir
Rudi Meyer
Festival Graphics

Nash Landscape Designers
Nash Landscape Designers specialise in restoring historic gardens. They require graphics to identify and promote the company to potential clients. Produce a personal response, making reference to appropriate examples. You might like to look at the work of:

Stoller Design Group
Johnson Banks Design
Max Losk

Clinton Smith Design Consultants are firmly established as a multi-disciplinary design and communications company. Founded in 1976 the company has built a reputation for creative excellence and commercial impact across an ever broadening business horizon.


Clinton Smith Design
Proudly independent since 1990, we are answerable to our clients and their brands, not a corporate group or their shareholders. We are experts in packaging and the visual articulation of brands. If a brand has visual equity we unlock it. If it hasn't, we create it.

Jones Knowles Ritchie
Daniel is a UK based creative, designing for print, screen and environment with organisations / studios around the world. He has worked with clients such as the BBC, Nokia, V&A, iriver, RIBA, London College of Fashion and TATE Gallery. His design ethos is simple: craft solutions which are considered, engaging and effective. If you’re interested in discussing a project / collaboration or just want to say hello, get in touch using the email link below.

Daniel is creative director of BERG, an independent creative ideas studio based in the UK. He also curates Editions of 100, an online gallery selling original limited edition works by invited designers, illustrators & photographers.

Daniel Freytag

Design Guys
Founded in 1981 Design Guys cater to a range of design needs.
Cassandre, pseudonym of Adolphe Jean-Marie Mouron[1] (24 January 1901 – 17 June 1968) was a Ukrainian-French painter, commercial poster artist, and typeface designer.
A M Cassandre
Herbert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design.
Herbert Matter
Alan Thomas Kitching was a British graphic designer, animator, architect and software developer, who is perhaps best known for his pioneering work in computer animation, creating the Antics 2-D Animation software in 1972. He died in 2013
Alan Kitching
Jessie Willcox Smith (September 6, 1863 – May 3, 1935) was one of the most prominent female illustrators in the United States during The Golden Age of American Illustration. Smith was a prolific contributor to books and magazines during the late nineteenth and early twentieth centuries, illustrating stories and articles for clients such as Century, Collier's Weekly, Leslie's Weekly, Harper's, McClure's, Scribners, and the Ladies' Home Journal.
Jessie Wilcox Smith
Arthur Rackham (19 September 1867 – 6 September 1939) was an English book illustrator.

Arthur Rackham
Jackie Morris
Norman Wilkinson CBE aka Norman L. Wilkinson (24 November 1878 – 31 May 1971) was a British artist who usually worked in oils, watercolors and drypoint. He was primarily a marine painter, but he was also an illustrator, poster artist, and wartime camoufleur. Wilkinson developed and led the use of a widely used disruptive coloration in naval camouflage, for which he coined the well-known term "dazzle painting" or dazzle camouflage.
Norman Wilkinson
Pentagram is the world's largest independent design consultancy. The firm is owned and run by 19 partners, a group of friends who are all leaders in their individual creative fields.

We work in London, New York, San Francisco, Berlin and Austin. We design everything: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations.

Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.

Lunatrix Design
Lunatrix is a Bath based Graphic Design Company specialising in Brochure Design, Branding, Newsletter & Magazine Design, Advertising Graphics, Exhibition Displays Graphics and Website Design.

We are a dynamic team with combined experience in all areas of contemporary graphic design, taking any project through from initial concept to finished print or digital output/display. Because of our trade contacts and limited over-heads we can confidently offer top quality graphic design on budgets to suit all clients.
Toast Design
Creativity is nothing without purpose, so we see our job as working with our clients to develop and nurture their ideas into successful outcomes; be it a brand, brochure, website or anything in-between.

What makes us different?

We are not just designers and ‘pretty-fiers’, we’re a team of individuals who each bring something different to the table. Everything we offer is centred around the idea of growth. This may involve defining your tone-of-voice, direction and vision, thinking of ways to improve your identity or creating great looking deliverables. Everyone here wants to see what your doing get better, bigger, louder and stronger.

Our approach means we can work across all channels and markets, becoming the right team to best meet your needs. We don’t over-egg the pudding and we certainly won’t burn your bread.

Proven experience.

We’ve been doing this for over 15 years, and we’ve grown – year-on-year – into a 10–strong team of people that know what they are doing. We’re members of the Design Business Association and a Recommended Agency Register approved agency.

Stoller Design Group

We start from the ground up, first defining objectives and strategies that underscore our client's goals, then developing marketing materials that incorporate powerful solutions.
We approach each project from a unique viewpoint to create marketing materials that are fresh and enduring. We take our work very seriously, but we don't take ourselves too seriously. Our methodology is simple: listen carefully, think strategically, interpret creatively and implement efficiently.

The result is a look, a voice, a creative solution that boldly and unforgettably speaks to our client's audience.
Johnson Banks is a design consultancy, based in London. Founded in 1992 the company specialises in brand consultancy and visual identity systems, focusing on work for the not-for-profit, education, cultural and blue-chip sectors.
Johnson Banks
Max Losk
Hamish Muir
Hamish Muir co-founded the design studio 8vo with Mark Holt and Simon Johnston in 1985. Over six years from 1986, together with Michael Burke, 8vo edited, designed and published the highly influential journal ‘Octavo’ in an edition of 3000, distributed to an international audience via subscription and bookshops worldwide
Having been a student of Armin Hofmann and Emil Ruder at the Basel School of Design, Rudi Meyer moved to Paris in 1964. He exercises as a freelance graphic designer, industrial designer, interior designer, photographer, cartographer and typographer ... From 1967 to 2004 he taught at the Ecole Nationale Supérieure des Arts Decorative. He brought a whole generation of designers to think the concept of space and typographic research. Many designers today who claim the influence of his education.
Rudi Meyer
The heads of state
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