Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Brand Essence

No description
by

Mohamed Abd-Elwahab

on 13 March 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Brand Essence

ESSENE
L U X U R Y
ESSENE
ESSENE
ESSENE
Premium Fashion
Premium Fashion
Premium Fashion
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Fashion
Fashion
Fashion
Luxury
Luxury
Luxury
Core Sport
Core Sport
Core Sport
Luxury
Luxury
Luxury
Premium Fashion
Premium Fashion
Premium Fashion
Premium Fashion
Premium Fashion
Premium Fashion
Premium Fashion
Luxury
Luxury
Luxury
Premium Fashion
Premium Fashion
CORE (Fashion)
CORE (Fashion)
CORE (Fashion)
#Campaign4Change
Luxury
Luxury
Luxury
Premium Fashion
Premium Fashion
Fashion
Fashion
Fashion
Luxury
Luxury
Luxury
Fashion
Fashion
B R A N D
E S S E N C E
L U X O T T I C A
Core Sport
Founded in 1992 by Greg Arnette in California, Arnette become part of Luxottica Group in 1999. Arnette is the active lifestyle eyewear brand addressed to young and “forever young“ people with an easy going style, always looking for new experiences. Key traits of Arnette are the functional affordable quality designed for everyday use and the authentic love for some of the most popular freestyle action sports like Surf and Skate
Core Sport
THE COLLECTION
Under license since 1997 Bulgari, the great Italian jeweler master of colored gemstones of international fame, represents one of the most exclusive brands of eyewear. This brand is positioned for the highest segment of jewelry eyewear, with luxury Italian craftsmanship and bold style. Bulgari eyewear features precious materials such as gold, gemstones and Austrian crystals and are carefully crafted in timeless designs.
L U X U R Y
L U X U R Y
Since its founding in England in 1856, Burberry has been synonymous with quality, as defined by the endurance, classicism and functionality that characterized its history. Burberry has become a leading luxury brand with a global business. The eyewear collection, under license since 2006, is inspired by the brand’s innovative ready-to-wear and accessories collections and incorporates very recognizable iconic elements for both men and women.
In 1999, Luxottica was the first Company licensed to produce Chanel eyewear. The Chanel eyewear collection, targeting luxury-oriented consumers, reflects the essential characteristics of the brand: innovative creations, fashion, elegance and refinement.
Dolce & Gabbana is a luxury brand which draws inspiration from the roots and the authentic values of its own DNA: Sicily, sensuality and sartorial ability. Dolce & Gabbana’s essence lies in its contrasting yet complementary features. The eyewear collection, under license since 2006, is characterized by glamorous, unconventional shapes, prestigious materials and sumptuous detailing.
DKNY is easy-to-wear fashion characterized by the energetic attitude of New York City: sleek, metropolitan, fun, fast and real. The brand caters to contemporary, urban, fashion-conscious women, addressing a broad range of lifestyle needs, from work to weekend, jeans to evening. Under license since 2005, DKNY eyewear is characterized as modern design at an accessible price. The perfect mix of style, quality and value, fashion and color.
The Miu Miu eyewear collection was launched with brand-new luxury positioning in 2011 to align it with the brand’s other product categories. Miu Miu, which reflects the essence of Miuccia Prada, is a brand for fashion forward, seriously light-hearted and provocative women who aspire to a more avant-garde and sophisticated lifestyle
Established in 1975 and acquired in 2007, Oakley is one of the leading product design and sport performance brands in the world with products that world-class athletes depend on to compete at the highest level possible. The holder of more than 750 patents, Oakley is also known for its lens technologies, including High Definition Optics®. Oakley extended its position as a sports eyewear brand into apparel and accessories, offering men’s and women’s product lines that appeal to sports performance, active and lifestyle consumers. The brand’s global distribution includes Oakley “O” Stores and outlet Oakley Vault Stores.
Persol, the iconic made in Italy eyewear brand, made its debut in 1917 and was acquired by Luxottica in 1995. With its evocative name, meaning “for sun”, it is the proud heir to a culture of excellence and craftsmanship, a perfect alchemy of aesthetics and technology. The irresistible appeal of timeless design and art-like quality makes the brand a favorite in the world of cinema.
Full transcript