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Bryson's Gift & Convenience

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Manitoba/Ontario Prezi

on 6 April 2017

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Transcript of Bryson's Gift & Convenience

What's Your Message?
Market Research
Marketing Plan
Marketing Strategy
MIX 96 can help you reach these customers!

Increase Marketshare = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Customer
Emphasize message of service, trust and value
Be Known as a "Go-To place to update your wardrope"
Tell Consumers Why They Should Choose Barney's instead of Competition
Consistency + Frequency + Message = Marketshare
Why Radio?
per month

How To Advertise?
Kitson's Service Station

30 Second Commercial
1 of 4
Kitson's Service Station

30 Second Commercial
2 of 4
Kitson's Service Station

10 Second Liner
3 of 4
Kitson's Service Station

10 Second Weather Liner
4 of 4
$ 56,310.00
per week
$ 2,928,150.00
Per Year
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
It is what you do when you can't see someone in person.
Why Advertise?
Due to circumstances beyond your control, you’ll lose 20 to 25 % of your current customers due to changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, and a long list of other market conditions.
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed or other passive media messages but can absorb intrusive radio messages without consciously engaging.
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week. No other media has a reach that high.
Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
ROK 50/50 for Kids
Final Draw
Marketing Summary
Mix 96.5FM can help you reach your target market!
Increased Marketshare & Top-of-Mind Awareness = Increased Profits for you!
Consistency + Frequency + Message = Marketshare
Your Market is Changing
Advertising Can Differentiate You
Advertising is Cost Effective
Radio Is Intrusive
Radio Can Tell Your Story
Radio’s Reach is Constant
With MIX 96.5FM YOU will be...
Be Known
You're Needed!
Connected with our
Connected with our
Connected with your
How Bryson's Gift & Convenience can...

Build store traffic - generate new customers
Promote competitive advantage
Build store image
Increase name awareness
Exceptional selection
Quality products, priced Right
Convenient location
Loyal clientele - repeat customers
History of store - pre-Bryson's
Store Awareness - still not well-known as a Gift & Novelty store
Top-of-Mind Awareness
Solomon's, Schapansky's, Mil-Jeanne Flowers,
Wal-mart, Canadian Tire, Winnipeg stores, Online shopping
Key competitors have strong awareness and loyal customers

Population of Portage and R.M is 19,521

Average person buys gifts minimum of 6 occasions per year

Based on average of $25 per gift...
Educate consumers on what Bryson's has to offer

5:00PM New Sponsorship
• 1 – 10-Second Liner
• Airing Monday - Saturday
Monthly Investment: $350.00

6 – 1 Week Campaigns
(Valentine’s Day, Mother’s Day, Father’s Day, Grad, Black Friday, and Christmas)
• 3 – 30-Second Commercials per day @ $37.00 each
• Airing Monday – Friday
Total Value: $555.00

Live Action Broadcast
• 1 Live Action Broadcast on Mother’s Day - May 13th
Total Value: $900.00

Welcome Elaine!
Advertising Increases Sales
Advertising can keep your customers coming back and can expand your customer universe by reaching new customers.
Full transcript