Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Massimo Dutti

No description

begum budur

on 4 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Massimo Dutti

Massimo Dutti Begüm Budur
Müjde Metin
Begüm Ersen
Hatice Dogan PRODUCT PRICING RECOMMENDATIONS Marketing Strategy WHY WOULD YOU PREFER -Massimo Dutti is the one that cares its customers most in Inditex Group
-It was found in 1985 and acquired by Inditex Group in 1991
-At first, its product range was only limited to menswear but today we see a different Massimo Dutti with women, men and children lines
-Their collections are always urban, cosmopolitan, independent and educated -The very first concept was about elegant menswear-High quality fitting and tailoring come from the history of brand
-Personal tailoring in high street retailers
-Cat-walk team
-Collections are renewed more than usual-Pieces that produced with high quality such as cashmere, silk,wool and pure cotton
-Clever mix of garmentsG-olf, riding, sailing and anything else related with sophisticated activities -Customer oriented
-No advertisements
-Targets a more upscale market
-Loyalty in consuming
-Speciliazed fashion stylings for
each customer -Less pricing for very qualified materials and a much better tailoring-Price / quality ratio is quite fair-Daily special sales -One of the most preferred brands by customers in sale period of a year -Providing shopping online in Turkey
-‘Made to Order’ implementations that create your product by your taste
-Collaborations with popular designer
-Declining the manufacture of imitatitors -Makes its customers feel confident
-Has a specialized styling service for each customer
-Offers highly qualified products at affordable prices CUSTOMER
DECORATION PRODUCT SWOT -Store management and customer care service
-Diversified product range
-Top qualified materials
-Unique creative consept
-Overconfident mentality
-Loyalty in customer range
-Price, value, quality -Glorified tailoring in high street stores personal tailors-Trained store managers about trends by MD product manager-Effective visual merchandising -Much less well-known
-District target market
-Design difficulties
-Lack of high street advertisement and e-commerce -No designer collaborations
-More experienced luxury brand competitors
-Huge numbers of imitator Qualitative – Quantitative Goals -Having more loyal customers
-Training the sales assistant about trends and aimed to reach more customer
-In long term ; increasing the brand recognition.

-Rising in the number of Massimo Dutti stores in turkey and also store staff volume Aged between 25-50 People who have interest in life on both the personal and professional level -Elegant but also want to feel cosy
-Fashionable but never be victims of trends Demographics Geographics Psychographic Behavioural -Cosmopolite, Urban, Elegant and
aware of the quality
-Middle and upper income level Types of Collections MENSWEARSmart, Sportive, Cosmopolite, Classy And Cultured WOMENSWEARUrban, Cosmopolitan, Independent And Educated CHİLDWEARCasual And Comfortable between
the ages of 12-16 PLACEMENT -Speciality distribution
-Stores are situated in prime city locations
- A significant Italian figure
-Aesthethic decors like a designer brand; wooden floors, individual rooms or areas for each collection, elegant tables with shelves and soft lighting
-Designer spaces created for customer comfort PROMOTION -Oriented with Word of mouth strategy-No advertisements-Customers are behaved like models. Fashion assistants at stores combine clothes on them-Prefers being attractive due to elegant customers who are carrying Massimo Dutti’s shopping bags Massimo Dutti seems to just present high quality designs at first glance for a possible consumer, but it deeply embraces the responsibility for providing the high life EXPERİENCES to its loyal customers.
Full transcript