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Team 3

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by

Emily Palmer

on 12 August 2014

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Transcript of Team 3

Team 3: Ariel Barlow,
Emily Palmer, and Gopi Patolia

Three unique flavors owning Our experience and bringing fresh perspective to the Kraft recipe





Met our Kraft teams
Learning our teams and the business
Acronym overload
Store visits
Introduced to our projects
Make It Original x3
Dived deeper into projects
Learned more about Kraft Sales through team meetings, shadowing, personal learning etc.
Understood the importance of third parties to Kraft i.e. Acosta
SIMILARITIES
Impact of change and the importance of flexibility in sales
SIMILARITIES
Changes in leadership and infrastructure
DIFFERENCE
Different infrastructure based on varied customers
SIMILARITIES
Impact of recalls
Acosta's role and responsibilities with customer
Creating a selling story
SIMILARITIES
Well-versed on our team's customer
Learning proper deck presentation
Concentrating on individual project analysis
SIMILARITIES
DIFFERENCE
Varying amounts of field experience and work with third parties
FUN FACT
Publix is the largest employee-owned grocery chain in the United States.
ShopRite is the largest retailer-owned cooperative in the US
SIMILARITIES
Realized the business is constantly changing
Developed our individual project story
Developed our group project story
"AHA MOMENT"
The Supermarket industry requires planning months in advance for consumers who change their minds on a daily basis
FUN FACT
Welcome to Town
FUN FACT
Our work spaces

Learning from each other
Supervalu has been in business for more
than 140 years
Complexities of retail and grocery stores
Advanced planning
Process of getting new products on shelves
Differences between independents and corporate stores
Cross-functional
CPG industry
Number of metrics and analytical tools
How metrics can be used to tell a story
SIMILARITIES
DIFFERENCES
Projects, Projects, Projects
Individual, group, and posters
Size and scope of individual projects
Stage in the wrap-up process
Agenda
Process
Each week everyone completed a weekly summary report

Weekly calls on tentatively scheduled for Fridays
Assigned weekly responsibilities to each group member
Started every meeting with a discussion of our summary reports
Realized how everyday shopping elements are put into place
Coupons
Displays
End caps
Understanding different perspectives
CRMs approaches to selling
Acosta vs. Kraft
BUs vs. Sales teams
Realized the strategy behind promotion tactics such as pre-holiday stock-ups and displays
SIMILARITIES
Continued work on projects
Prepared for our event in Northfield
Met with different members of the Kraft team
MDAs
AVPs
Attended meetings in which we learned about a different function or skill
OUR posters
Emily
Ariel
Gopi
community Service event

mio trio
exploring kraftown
Learned about different functions and the importance of cross functionality
Got to experience HQ atmosphere
Networked with Kraft employees and other interns
Got professional and personal advice from Tony Vernon, Bob Gorski, and Jim Keighley
Learned about the next steps to continue our journey with Kraft
Our Experience in kRAFtOWN
Spirit OF A start UP...soul OF A POWERHOUSE
Introductions
Weekly Recaps
exploring Chicago
Surprises
Successes
AHA Moments
Process
Completed tasks and created resources to help support our teams
Can successfully understand and manipulate analytical tools to help create a selling story
Nielsen, Whammer, Price Explorer, PPI
Effectively communicate and build relationships with our customer, third parties and team
Completed our poster presentation and pitched our selling story to Kraft employees
Worked collaboratively to create presentation strategy

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