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Social Media Hack

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by

Jennifer Lohmann

on 19 October 2015

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Transcript of Social Media Hack

Stephanie Brown
@uncparklib
Matt Clobridge
@durhamcountylib
Jennifer Lohman
@iferlohmann
#smhacks
#ncla15
Introductions
Content
Clients
Control
Coordination

What other practical considerations have you faced? How have you dealt with them?
Practical Aspects
Archiving
Account set-up
Personal social media of staff
Content

Do you have a social media policy? What's on it? What would you like to see on it?
Social Media Policies
Advertising
Hashtags
@replies
Who's in your community and are you interacting with them?




Are you advertising on Facebook or Twitter? How has it worked for you? What are you doing to get fans/followers?
Visibility
Numbers versus engagement?
Klout
Analytic sources like twitter analytics, Google analytics, etc.



What is your social media goal? Why are you using social media and how do you measure your success? What do you wish you could measure?
Analysis
Social Media Hacks
The Workshop
Share your accounts with us!

Check for updated information with all your comments and a link to the storified twitter discussion

Thank you!
DM ya' later!
Meetup
Instagram
Storify
Snapchat
Tumblr
YouTube

What other social media accounts do you use for the library? Which ones do you find effective?
Other Social Media
Twitter and Facebook

Twitter discussion storified

Breakout sessions
Full transcript