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Johanna K

on 27 April 2014

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Transcript of CSR of BP

1. BP - The Company
2. Website on CSR Issues
4.1 Behind the Self-Presentation
4.2 Evaluation
5. Conclusion
6. Sources
Ethical Models
“there is one and only one social responsibility of businesses – to use its resources and engage in activities designed to increase the profits so long as it stays within the rules of the game…”
Consequentialist theory
An action is ethically "right if it results in the greatest amount of good for the greatest amount of people”
Ethic of Duties
Actions are ethically right if people act from duty (inner motivation) and not dutiful
BP is conducting "greenwashing"
-> to enhance its image

-> to maximize profits
Is BP signaling their intend to aid the environment in their business practices?

Or simply tries to cultivate a ‘greener’ image to ensure the evermore environmentally aware public favors their products?
Originally founded in 1909, became "BP" in 1954
Now one of six "supermajors"
18th largest company in the world
Sales of $370.87 bn
Employing 85,700 people
Oil reserves of 17 billion barrels
London, Frankfurt, New York stock exchanges
1.1 Environmental problems
The 2010 Deepwater Horizon oil spill
Largest accidental release of oil into marine waters history
Agreed to pay more than $4.5 billion in fines and penalties
BP faces damages of up to $17.6 billion in the trial.
1. BP - The Company
1.1 Environmental Problems
2. Website on CSR Issues
3. Survey of BP´s Activities
4. CSR
4.1 Behind the Self-Presentation
4.2 Evaluation
5. Conclusion
6. Sources

a presentation by team Feyerabend
Matthew, Hendrik, Janina, Jeanine & Johanna

´s CSR
2005 Texas City Refinery explosion
killed 15 workers

The wreck of Torrey Canyon
Britain's largest oil spill

The 2006 Prudhoe Bay oil spill
Resulted in a US$25 million civil penalty
"beyond petroleum"
"fuels our society"
renewable energies
4. CSR
Thanks for your attention! :)
3. Survey of BP´s Activities
Enterprise development
Access to energy
Programs on infrastructure and health
Supports the Hurricane Sandy recovery
Humanitarian Aid and Charitable giving
BP's projects
The Natural Resource Damage Assessment (NRDA) project

Emergency restoration projects

National Fish and Wildlife Foundation

Both, seafood and tourism is promoted

$ 20 000 billion spent

Supports Communities in the Gulf states

Pays $100 million over 10 years to support research studying the long term effects of oil spills

projects/ reparations
Full transcript