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Nutella

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by

Andrea Ramirez Mena

on 27 May 2013

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Transcript of Nutella

FODA Fortalezas FODA Fortalezas Historia del producto ESTRATEGIAS COMPORTAMIENTO DEL PRODUCTO EN EL MERCADO NUEVA IMAGEN Colorimetria Ma. Andrea Fernandez INTEGRANTES historia de la empresa Oportunidades Amenazas Debilidades Ma. Claudia Montiel Andrea Ramirez Oportunidades Amenazas 1946 Giandujot Giandujot
Supercrema Nutella 2008 74% Confrontamiento de imagen Debilidades FO FA DO DA 650g to go publicidad volantes 350 g empaque económico Tienda en Venezuela Sucursal sobres flyers en los mercados ferrero light bebida nutritiva mas comerciales publicidad rodante concursos GRACIAS
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