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Round 2: TECH-TREK PRESENTATION
Transcript of Round 2: TECH-TREK PRESENTATION
INTERACTIVE TRAILS EXPERIENCE
MARKETING & SPONSORSHIPS
2018 - App similar to current version, serves informational and marketing purposes.
Partner with United Way to build Born Learning Trail.
2019 - Add custom features, such as social media interactivity, location services, map search and 360 degree view.
2020 - Add trails challenge checklist and scoreboard
Add sponsored locations via branded pins.
2021 - Add location based marketing and programming features.
2022 - Integration with RRTX Mobile app.
Includes 3 main trails & additional points of interest
New Marketing Features & Options
In map branding
Partnership with United Way to build Born Learning Trail
Born Learning Trail
A series of 10 interactive signs that offer fun, active learning activities and challenges for all ages.
Funding and volunteers to install secured by United Way of Williamson Co.
Born Learning Trail Location:
Kensington Greenbelt Trail
NATIONAL TRAILS DAY
Saturday, June 2, 2018 | Ribbon cutting for Born Learning Trail
June 2019 and beyond | Tech Trek Trails Challenge Completion Event
Participant recognition for completed challenges
Opportunity to share photos/videos/ "Tales of the Trails"
Introduce new phase of challenges for Fall
Ribbon cuttings for additional learning trails
Sponsors will have the opportunity for active engagement such as promotion along the trail. Heavy social media engagement will be reciprocated with cross promotion from PARD social channels.
CHECK IT OUT!
Tech Trek Trails Challenge
Special Events Planning
Special Events Marketing
Marketing Rental Facilities
Varieties of Learning Trails in addition to Born Learning
Active Exercise Trail
Nature Education Trail
Survival Guide Trail
TRAILS CHALLENGE PRIZES
NOW: TECH TREK, BETA 1.1
1st Level Completion | T-shirt
2nd Level Completion | T-shirt
3rd Level Completion | T-shirt, Hat
(Random Selection from 3rd Level)
Ionic Fitbit & 1 month membership to CMRC
TECH TREK began as:
A dynamic, interactive experience
An improvement to the Trails Challenge
Web-based trail map
Ability to mark trail heads, points of interest and challenge locations
All ages appeal
SHOW ME THE MONEY!
Tech Trek is an
tool for the community providing the following information about the trails system:
Engage with the community
Enhance programming and special events
A visual marketing tool
In App - Header, Storymap, Pin, Geolocated takeover screen.
Swag Items - T-shirt, Hat, Sweatbands, Ionic Fitbit
Printed Trails Map
Tiers/Packages & Costs
Health & Wellness - Seton
Culture - WILCO Historical Commission
Fitness - Buck's Bikes
Culture - Greenhouse Craft Food
Diversity - HOAs, Builders, Realtors
Community-focused/Active & Engaged
RockActive Team | Trotting with Tots