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Round 2: TECH-TREK PRESENTATION

ROUND ROCK'S FIRST INTERACTIVE TRAILS CHALLENGE
by

Mary Zambrano

on 24 August 2018

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Transcript of Round 2: TECH-TREK PRESENTATION

ROUND ROCK'S
FIRST
INTERACTIVE TRAILS EXPERIENCE

TO RECAP
VISION
MARKETING & SPONSORSHIPS
2018 - App similar to current version, serves informational and marketing purposes.
Partner with United Way to build Born Learning Trail.

2019 - Add custom features, such as social media interactivity, location services, map search and 360 degree view.

2020 - Add trails challenge checklist and scoreboard
Add sponsored locations via branded pins.

2021 - Add location based marketing and programming features.

2022 - Integration with RRTX Mobile app.

Includes 3 main trails & additional points of interest

New Marketing Features & Options
Branded header
In map branding

Partnership with United Way to build Born Learning Trail
Born Learning Trail
A series of 10 interactive signs that offer fun, active learning activities and challenges for all ages.
Funding and volunteers to install secured by United Way of Williamson Co.

Born Learning Trail Location:
Kensington Greenbelt Trail
NATIONAL TRAILS DAY
Saturday, June 2, 2018 | Ribbon cutting for Born Learning Trail

June 2019 and beyond | Tech Trek Trails Challenge Completion Event

Participant recognition for completed challenges
Opportunity to share photos/videos/ "Tales of the Trails"
Introduce new phase of challenges for Fall
Ribbon cuttings for additional learning trails

Sponsors will have the opportunity for active engagement such as promotion along the trail. Heavy social media engagement will be reciprocated with cross promotion from PARD social channels.

CHECK IT OUT!
http://arcg.is/2BxFkec
Tech Trek Trails Challenge
Special Events Planning
Special Events Marketing
Programs
Marketing Rental Facilities
Varieties of Learning Trails in addition to Born Learning
Active Exercise Trail
Nature Education Trail
Survival Guide Trail





FUTURE USE
TRAILS CHALLENGE PRIZES
NOW: TECH TREK, BETA 1.1
#RRTrails Branded
1st Level Completion | T-shirt
2nd Level Completion | T-shirt
& Hat
3rd Level Completion | T-shirt, Hat
& Sweatband

GRAND PRIZE
(Random Selection from 3rd Level)
Ionic Fitbit & 1 month membership to CMRC
TECH TREK began as:
A dynamic, interactive experience
An improvement to the Trails Challenge
Web-based trail map
Ability to mark trail heads, points of interest and challenge locations
All ages appeal

SHOW ME THE MONEY!
Tech Trek is an
interactive
tool for the community providing the following information about the trails system:
Navigational
Historical
Natural features

Purpose:
Engage with the community
Enhance programming and special events
A visual marketing tool
Marketing Opportunities
In App - Header, Storymap, Pin, Geolocated takeover screen.
Swag Items - T-shirt, Hat, Sweatbands, Ionic Fitbit
Trail Signage
Printed Trails Map

Tiers/Packages & Costs
POTENTIAL PARTNERS
BRAND AMBASSADORS
Health & Wellness - Seton
Culture - WILCO Historical Commission
Fitness - Buck's Bikes
Culture - Greenhouse Craft Food
Diversity - HOAs, Builders, Realtors
Community-focused/Active & Engaged
RockActive Team | Trotting with Tots
Full transcript