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The Art of Persuasion

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Kristina Zepeda

on 29 November 2016

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Transcript of The Art of Persuasion

The Art of Persuasion
What is Rhetoric?
Rhetoric - the art of communicating ideas
What does it have to do with persuasion?
It's
how
you present your arguments.
Rhetoric is...
Situational
Subject
Speaker/Writer
Audience/Reader
The persona are you taking on when you write or speak.
Each audience requires different information.
Parents - Mom vs. Dad
Teachers
Friends
What is your personal method of persuasion?
Look back at the arguments you constructed.
How did you try and persuade your parents?
How did you try and persuade your dream school?
LOGOS
PATHOS
Appeals to the audience's emotions
Can evoke positive emotions or negative emotions such as happiness, pain, fear, or guilt.
Pathos often manipulates emotions
associated with NEEDS

Love
Safety
Belonging
Achievement
Attention
Success
Freedom
Survival
You can appeal to pathos by using vivid pictures, strong imagery, or figurative language that connects to emotions.

Personal stories and experiences (testimonials) can also appeal to a person's emotions.
ETHOS
Ethos appeals to the credibility and character of the speaker/writer
Use ethos by convincing your audience that you are reliable, credible, and honest.
Celebrity endorsements or statistics citing experts appeal to ethos because people want to be like celebrities and trust experts.
Ethos may also appeal to a persons moral sense or ethics. When an idea claims to be "right," the speaker is using his/her authority as to what is "right" and what is "wrong."
Logos is the use of logic or reason to persuade
usually demonstrated with statistics, facts, and evidence
For any argument (claim) to be called logical, it has to be supported by factual evidence.
Emotion and "gut-feelings" are not considered credible under logos.
Persuasive writing gives a little more freedom to use a lot of pathos (feelings).
Argumentative writing, however, relies mainly on the use of Logos in your reasoning.
Use Logos in your reasons through statistics and facts.
Support
and
defend
everything you say.
Brainstorm possible arguments you could use to be persuasive:
Persuade your parents to get you a new car.


Rhetorical Triangle
Rhetorical Appeals

I Will Fight No More Forever


Surrender Speech by Chief Joseph of the Nez Perce

I am tired of fighting. Our chiefs are killed. Looking Glass is dead. Toohulhulsote is dead. The old men are all dead. It is the young men who say yes or no. He who led the young men is dead.
It is cold and we have no blankets. The little children are freezing to death. My people, some of them, have run away to the hills and have no blankets, no food. No one knows where they are--perhaps freezing to death. I want to have time to look for my children and see how many I can find. Maybe I shall find them among the dead.
Hear me, my chiefs. I am tired. My heart is sick and sad. From where the sun now stands, I will fight no more forever.


How are the following people and companies using ethos to persuade and convince?
How the following people and companies use logos to persuade and convince you?
Are you speaking as a student? As a young adult? As an athlete? As a son/daughter?
What aspect of your character will help the audience to identify with your or take you seriously?
Sometimes it's not always clear what appeal is being used. What one person considers to be an appeal to reason may look like an emotional or ethical argument to another so use your best judgement!

How the following people and companies use pathos to persuade and convince you?
Practice
It has a purpose:
the goal that the speaker or writer wants to achieve
It has a context:
the occasion or the time and place it was written or spoken
Look back at your reasons for getting a car.
Write a sentence using ethos to persuade your parents to get you a car.
Putting into practice:
Look back at your reasons for getting a car.
Write a sentence using logos to persuade your parents to get you a car.
Putting into practice:
Look back at your reasons for getting a car.
Write a sentence using pathos to persuade your parents to get you a car.
Putting it into practice:
The topic, content and ideas that are being presented.
PURPOSE
Full transcript