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Transcript of HTC
Lack of Community
Create a community feel
Energetic/loyal customer service
Incorporate social media groups
Device that creates familiarity/association
Focus on Photo and Video
Easy editing software
Premium picture/video quality
Facebook, Instagram, Twitter
Market Share / Profitability
Unfamiliarity with product
On to the next issue at hand
Solutions require Ideas
Reduce Product Portfolio
July 2012 data from IDC for worldwide smartphone sales
IDC reports 153.9 million smartphones sold worldwide in Q2 2012
So... What do we do?
HTC, the Taiwanese smartphone maker, started selling their own brand of phones in 2006. Since then they have grown into a top global competitor in the smartphone market.
Net profit fell for 5th straight quarter
Experienced losses in market share to Apple and Samsung
Market share percentage dropped from top 5 ranking
Market share slipped from 10.3% to 4% in the third quarter
Fourth quarter net profit fell 91% to $34.4 million from the previous year
Revenue for the last three months of 2012 dropped 41%
HTC released 10 different phone models in 2011 and 2012
Reduce costs by focusing marketing and R&D
Focus on emerging markets
Africa's market, which currently has around 650 million users, has increased by almost 20% for the last 5 years
HTC could offer a phone that is much less expensive to produce
In 2012 the number of 3g subscribers in China increased 83% from 127 mil to 233mil
Vaguely able to identify features
Confusion created by advertisements
Average cost to produce a smartphone is $150 - $200