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Fountain Tire - DRUMHELLER

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Alberta Prezi

on 26 September 2018

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Transcript of Fountain Tire - DRUMHELLER

We Are

45 radio stations across 5 provinces
21 community web portals
7 community apps
We provide a hyper-local focus to our markets
Reach in the Badlands


Marketing Funnel
Consistency + Frequency + Message =
Market Share
Consistency - Seeing/ hearing it enough times

Frequency - Seeing/ hearing it regularly enough

Message - Showing/ saying the right thing
47,000 people in our Trading Area
DrumFM is the voice of our community
DrumhellerOnline.com - 1,400,000+ pages of content viewed annually
Market Potential

Number of people in our trading area.
47,000

2.6 people per household in Alberta
18077 Households

Average expense on tires, batteries and other parts per household annually
$676

Average expense on Vehicle maintenance and repairs annually
$855

Our trading area spends on average
$27,675,887 annually

If we could get an extra
1%
of our trading area to come to you
$276,758 in Revenue annually

Advertising Increases Sales
Stay top of mind before a clients decides to buy tires


Educate Customers
Advertise your products and services To create awareness of services offered by yourself some may overlook
Promote yourself as more than a tire store
Oil Changes
Tire Rotation
Alignment
Coolant and radiator repairs

Competitive Advantage
Why Advertise

Your Competitive Advantage:

Nationally recognized name
Service Oriented team
Customer oriented atmosphere
Strong local sponsorship presence
Strong Warranty & offers



Annually
Educate customers
Create local awareness
Differentiate you from your competitors

DrumhellerOnline.com
Home Big Box #2
$7/day


Annual investment
$2,555
Market Share
A Sound Partnership!
&
A
sound
partnership!

Marketing Plan
Full transcript