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Profiling, Privacy & Pernicious Personalisation

CCP Conference 2015
by

Paul Bernal

on 15 April 2016

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Transcript of Profiling, Privacy & Pernicious Personalisation

Profiling
Privacy &
Pernicious
Personalisation

The illusion of neutrality...
Unhelpful incentives?
Algorithmic
transparency?
Implications...
...and pernicious personalisation?
Paul Bernal
UEA Law School
@paulbernalUK
Issues:
Deception?
Consent?
Problems when correct...
...and problems when incorrect
Vulnerability of data
Vulnerability of systems
Mismatch of needs
Misuse of systems
In whose interest?
Full transcript