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Ethos Pathos Logos Prezi

A quick overview of Ethos, Pathos and Logos.

Angela Pidgeon

on 11 November 2016

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Transcript of Ethos Pathos Logos Prezi

[How to Win an Argument]
No, not that way...
No, not this way either...
Never ever this way...
Yes! Use your words!
That won't work...
Rhetoric is so appealing!
= the author is credible.
The writer appeals to the audience by
showing him/herself to be someone who
is knowledgeable and trustworthy.
Three ways a text can appeal to ETHOS:
1. it can appeal to the good sense, the wisdom, the intelligence of the reader.
2. it can appeal to the writer's goodwill toward the audience.
3. it can appeal to the generally good character of the reader.
Find The ETHOS!
"As your doctor, I have to tell you, that if you don't stop smoking, you will die."
= appeals to the EMOTIONS of the audience
The writer appeals to the audience by
alluding, directly or indirectly,
to their emotions, interests or values.
Find The PATHOS!
"As your doctor, I have to tell you, that if you don't stop smoking, you will die."
= rational argument
A writer using the LOGOS appeal will present and develop ideas in a way that allows the audience to see the rationality, the LOGIC, the reasonableness of comprehending and accepting these ideas.
Find The LOGOS!
"As your doctor, I have to tell you, that if you don't stop smoking, you will die."
"Comrades!" he cried. "You do not imagine, I hope, that we pigs are doing
this in a spirit of selfishness and privilege? Many of us actually dislike
milk and apples. I dislike them myself. Our sole object in taking these
things is to preserve our health. Milk and apples (this has been proved by
Science, comrades) contain substances absolutely necessary to the
well-being of a pig. We pigs are brainworkers. The whole management and
organisation of this farm depend on us. Day and night we are watching over
your welfare. It is for YOUR sake that we drink that milk and eat those
apples. Do you know what would happen if we pigs failed in our duty? Jones
would come back! Yes, Jones would come back! Surely, comrades," cried
Squealer almost pleadingly, skipping from side to side and whisking his
tail, "surely there is no one among you who wants to see Jones come back?"

BOSTON LEGAL CLIP - double click the link - a new window will open to play video. Close window after video to return to Prezi.
Let's listen to some
arguments and evaluate
the ethos/pathos/logos.
RHETORIC (Definition Reminder)
Full transcript