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LOGO AND SLOGAN

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Transcript of LOGO AND SLOGAN

OUR LOGO
MISSION STATEMENT
ORGANIZATION CHART
ABOUT THE PRODUCT
OUR SLOGAN


Our business offers a variety menu of fruit juices that are freshly blended from well-chosen fruits. Juice-it provides delicious yet healthy beverages for customers. All Juice-it products are served fat free and without any usage of sugar without and any harmful chemicals. We will only use natural sweetener from the fruit itself and this is the superiority of this product from any other beverage shops and franchises. We are also offers free of artificial colourings, preservatives and flavourings.
• Juice-it is selling a variety menu of fruit juices that are freshly blended from well-chosen fruits.
• All products are 100% natural fruit juice to be enjoyed at the store or be taken-away
• All Juice-it products are served fat free and without any usage of sugar without and any harmful chemicals.
• Our products are also free of artificial colourings, preservatives and flavourings.
• There will be juices with more than 20 flavours of local and exotic fruits to please the taste buds of the customers.
• We use simple operational-steps in preparing the juices by using high-technology operational procedures.
• Our juices are divided into a few categories. The categories are Local Sensation, Berrylicious, Tropical Delights, Mix and Smash and Customer’s Pick.
• Our juice bar’s concept is to dine-in or take away.
• We consulted with expert nutritionist in creating our menu in order to keep the healthy element of the products.
Our Juice's Category
Local Sensation
• Pink Guava
• Banana milkshake
• Mangosteen
• Pomelo
• Soursop

Berrylicious
• Blueberry
• Cranberry
• Raspberry
• Strawberry
• Blackcurrant

Tropical Delights
• Pineapple
• Mango
• Orange
• Peach
• Pomegranate
• Kiwi
• Apple

Mix and Smash
• Mixed berries
• Mango and banana
• Mixed tropical fruits
• Peach and mango
• Kiwi and apple
• Pomegranate and orange


Customer’s Pick
Customer can pick any fruit to be mixed.

SWOT ANALYSIS
STRENGTH
All Juice-it products are freshly blended from well-chosen fruits.
We offer natural products.
We consulted with expert nutritionist in creating our menu in order to keep the healthy element of the products.
Unique idea.
High demand- Rising health consciousness

WEAKNESS
Our business is brand new.
Late entry into the market.
Seasonal availability of some fruits.

OPPORTUNITY
There is no fruit juice bar in Tanjung Malim. Juice-it will be the first company to offer natural freshly-blended fruit juice beverage in Tanjung Malim.
High density of customer.

THREATS
Competitors, such as Coolblog, Tutti Frutti and other canned and bottled juice products in the market.

Our Juice Bar
• Our business is set-up in a store with juice bar-concept.
• We use simple operational-steps in preparing the juices by using high-technology operational procedures.
• We provide seven comfortable tables and four seats for each table.
• Our store provides free Wifi for the facility of the customers.
(Juice-it bar design) (preparation counter design)

Target Market
1. Kids (primary school kids)
2. Teens (School students)
3. Working people
4. University Students (UPSI and Politeknik students)
5. Elderly people

Market Segmentation Variables

• Age- All age group
• Gender- doesn’t matter
• Occupation- Working people, university students


• We are giving away free tasting of our product
• Our company will be giving coupons for the customers that visit our store
• Our company will be advertising our product through the internet.
• Distribution of flyer and newsletter.

Marketing and Promotion
DEMOGRAPHIC
Zumex Multifruit Juicer
fruit and vegetables juicer
Suitable for all fruits except citrus
Zumex Versatile Pro Version
100 glasses per day
designed for squeezing mechanism
Santos K58 Juicer
1 litre juice per minute
Problend Touch 1390
maximum 100 blends per day
Blendtex Xpress
maximum 30 blends per day
Regular Cup Size (10 oz)
Large Cup Size (16 oz)
GEOGRAPHIC
Taman Universiti, Tanjung Malim
Very near to UPSI campus
Promotional Strategies
Facebook Page
Webpage
OUR SONG
Orange, cherry, grape. We think they all taste great
Yeah, we really like fruit punch, and all the flavors of the month
There's apple, and there's peach, and there's kiwi strawberry
So many it's hard to choose, it's a treat we can't refuse
LYRIC
Full transcript