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Storytelling - MS&E 277 Winter 2014

ingredients
by

Leticia Britos Cavagnaro

on 27 February 2014

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Transcript of Storytelling - MS&E 277 Winter 2014

Which product do you
want
to buy?
What are the ingredients of
GREAT stories
?

Let me tell you a story...
character
Resolution
Climax
You can fit a story arc in under 1 minute...
Story
Arc
user
need
idea/solution
impact
Once upon a time...
Every day...
The moral of the story is...
Ever since that day...
Until finally...
And because of that...
And because of that...
Until one day...
Platform Tilt
Show, don't tell
Now it's your turn to tell a story...
Meaning
Details
Drama
about
About
Senses
&
Sexy Numbers
Suspense
Surprise
Mystery
storyboarding
(15 min)
technology
sharing and feedback
(15 min)
at least two of the frameworks we saw
transformation
vimeo 1
vimeo 2
Full transcript