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Radius PR - ShopLocalAZ

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by

Fran Matera

on 6 December 2013

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Transcript of Radius PR - ShopLocalAZ

Test Market
Goals
Strategies
Visions
Online
clearinghouse that directs
consumers
to
truly local
businesses in Arizona
Mike Campbell
Chris Campbell
&
Competition
Chandler
Phase 1
Soft launch
Phase 2
Launch & Promotion
Survey Results
Mobile App
Phase 3
Expansion in East Valley
Phase 4
Valley-wide
Mission Statement
ShopLocalAZ

enriches
the community by connecting consumers and local businesses, builds
economic vitality
, and ignites a
passion
for shopping local.
Engagement

Feature Listings
Social Media Marketing
Website Packages
=
Differentiation
Defining Local
Hyperlocal
Visual
Engagement
Saturation
Demographics
Government Support
Recommendations
74%
Post-Campaign Survey
Logo, Tag line and Color Scheme
of adults access location based info
on their smartphones
Stakeholders
Goals
We welcome your questions!
4.2 billion
BEFORE
AFTER
in spare income
Before
After
Full transcript