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on 17 January 2018

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Transcript of PRRA

Why Advertise?
Why Radio?

Due to circumstances beyond your control, you’ll lose 20 to 25 % of your current customers due to changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, and a long list of other market conditions.

Your Market is Changing

You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.

You Control Your Advertising

Advertising can keep you top-of-mind with your prospects and ensures you don’t get forgotten amidst your competitor’s advertising.

Competition is Increasing

Many of your fixed costs, like electricity, rent, staff, and more, remain constant whether you have 100 customers or none. Advertising can generate the traffic and sales to ensure you capture a return on all of your other investments.

Advertising Improves your R.O.I.

The old expression “we had eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.

Radio Is Intrusive

While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week.

Radio’s Reach is Constant

Research proves that most consumers prefer to go to the websites of businesses they’ve heard of rather than to the sites of unfamiliar businesses.

Radio Drives Web Traffic
Radio is Always Accessible
Wherever You Are...Radio is There With You!
In the car, at home, and at work!
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
Magic Formulas
Share of Voice = Share of Mind = Share of Market
Local businesses which have a strong broadcast presence consistently create stronger share of mind than businesses which rely solely upon print or the internet.
Reach x Repetition x Relevance = Results
multiplied by
, with the greatest multiplier of all being
of your message.
Broadcast Inspires, Internet Informs
All decisions are based upon emotion and we only look for information to justify the decisions made from the heart, it's a simple matter to prove the intrusive power of radio to touch the emotions and to drive the justification during an online search.
Market Realities
32.1 million Canadian adults access the internet with a computer.
Users consume over 50 hours a month browsing on desktops, laptops and mobile devices.
65 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Our History
"'Built by Radio"'
30 second commercials daily
Jock Talk
Launched in 2003
# of users: 0
# of page views: 0
# of users: 76,000 independent IP addresses
Over 96% of users return
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2016
Online Marketing Plan
Radio Marketing Plan
Sports Star of the Month on MIX 96
Every month MIX 96 will be finding athletes all over the Central Plains who are excelling in their sport with talent and sportsmanship. We will reward them with recognition and great prizes.

As the Co-sponsor you will receive:
• Name recognition on 15 produced promos each week (Value $15.00 each, $225.00 weekly)

• Name recognition on 10 live jock talk occasions each week ( Value $10.00 each, $100.00 weekly)

• Your business logo on the Sports Star of the Month nomination page on the MIX 96 blog

Annual Promotion Value: $16,900.00
Your Investment: $4,200.00 annually / $350.00 per month, plus prizing

New Year New You on MIX 96
The holidays were wonderful.. gatherings, gifts and food galore. This New Year you want to treat yourself to a better you, better habits, better health and overall better lifestyle. Listen to MIX 96 from January 9th – 20th and have a chance at winning a one year membership to the PCU Centre and prizes from our Co-Sponsors.

As the co-sponsor you will receive:
• 70 Name Mentions on Produced Promos @ $15.00 each (Value: $1,050.00)
• 40 Name Mentions on Jock Talk Occasions @ $10.00 each (Value: $400.00)

Total Promotion Value: $1,450.00
Your Investment: $500.00, plus $100.00 in prizing

Dates: TBA
• 2 - 30-second commercials each weekday on MIX 96
• Total of 20 - 30-second commercials

Investment: $760.00 (TRADE)

Summer Camp Two Week Campaign
Splash Island Two Week Campaign
Dates: TBA
• 2 - 30-second commercials each weekday on MIX 96
• Total of 20 - 30-second commercials

Investment $760.00 (TRADE)

• 3 - 30-second commercials each weekday on CFRY, MIX 96 and Country 93
• Total of 30 - 30-second commercials per station

Investment: $3,420.00 (TRADE)

Fitness Day Two Week Campaign
2-hour Live Action Broadcast on CFRY, MIX and Country 93
• Total of 6 - 60-second live reports per station

Investment: $1,350.00

• 28 - 30 second commercials to use on CFRY, MIX 96 and/or Country 93

Investment: $1,064.00 (TRADE)

Shindleman Aquatic Centre Re-Opening
With CFRY, Mix 96, Country 93 and PortageOnline YOU will be...

Be Known
You're Needed!
Connected with our
Connected with our
Connected with your

# of page views: Over 2,800,000 pages of PortageOnline consumed monthly!

Banner features include:
Your logo
Title and short intro
Link to your website
Exclusive exposure (no rotations)
Appears on top of Local News pages
Investment: $600/month
Community Notices Text Banner
Community Notices Text Banner
Excellent way to inform the community
about what's happening with your organization.
Full transcript