Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Revlon
Ashley Rodenhuis Three Reasons Why Men Try to Look Good:
1. Career enhancement
2. Look attractive to woman
3. Ego and competitiveness Top Men's products in grooming market:
4. Hair care
5. Skin Care
6. Bath and Shower Revlon's Target Market:
Neutrals Revlon's Men Care Marketing Strategy:
To enter the men's cosmetic market with a
complete product line that is very affordable and directed towards the middle-class men.
-Use the credibility of the "Revlon"
name to attract men to their products
and those who want to take proper care
of their skin.
-To maintain the feeling of masculinity for men
even though they are using a cosmetic line. Take a look at Clinique's Website vs. Revlon's for comparison
Revlon's Target Market
Ubersexuals- concealer, shaving cream, hair color
Regular Joes-skin care products, deodorant
Marked Grouchos-body wash, frangrances 1. The use of references is a key
advocate for Revlon to get men's
attention for their cosmetic and skin care line (vicarious learning).
2. If men like one product of the line they are more likely to buy another product from the same line (operant conditioning). It may be easier to target the ubersexuals but it would turn away the regular joes and marked grouchos, which makes up 57% of the total target market. Conclusion:
Revlon's men skin care line has the potential to succeed, however there is uncertanity with male perceptions and behavior. To make this a hit, they need to keep up with the changing demographics of this male market. Work Cited:
Consumer Behavior: Building Marketing Strategy