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Back Bay Battery

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Anna Kim

on 26 February 2014

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Transcript of Back Bay Battery

Disruptive Innovation
Team Dynamics
Back Bay Battery

MS&E 175
Anna Kim
Justin Spitz
Karen Wright
UC was the future (disruptive) technology
We invested in all our R&D into UC and slowly phased out Nickel batteries
Goal: Phase out Nickel and phase in UC
Committed early to strategy of focusing on 2-3 aspects that would make the most impact on revenue
Knowledge acquired from running practice simulation
Collaboration in decision-making
UC: Energy density
UC: Cost
NIMH: Recharge time
Full transcript